Subjects - Business

Remember the 80:20 rule? You may not get everything perfectly right, but getting most righ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t will be much, much better than the majority of your competition. These Top Ten Tips

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for Customer Service will get you well on the way.

Be Your Cust

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mer
Live the life of your customer and experience what they do. Stand in line, ca

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ll your call-centre, soak up feedback.

Give Memorable Service
Make

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he life's mission of everyone (yes, everyone!) to be customer focused - even those seemi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ngly out of direct line of fire.

Have Product Available
Generally, yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u can't sell it if you haven't got it. Work your systems hard and focused to get product

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

there on time.

Listen Hard to Complaints
Complaints are a wonderful g

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ift - it is feedback of the highest order. Enjoy them and learn fast.

Enable

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Your People
Enable and encourage your people to give an immediate and generous cu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

stomer response.

React Fast
Make sure that you and your people work

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with pace and immediacy with customer issues.

Be Systems Focused
A

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

k, 'What would my customer think of this - would it give brilliant service?' If not, res

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hape the system fast.

Be Curious
Encourage everyone in your team to o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

erhear, be nosy, ask questions and feed back information from your customers.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

b>Research the Marketplace
Do more in your own business from what you experience

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as a customer elsewhere. Encourage your people to do this too.

Have Fun<

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r> Have fun with your customers. It builds relationships. Relationships are business.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Ten Tips to success, in an easy to use framework. Will you take up the challenge

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.subjects.org.ua/article/15922/subjects-Top-Ten-Tips-for-Outstanding-Customer-Service.html">Top Ten Tips for Outstanding Customer Service</a>

BB link (for phorums):
[url=http://www.subjects.org.ua/article/15922/subjects-Top-Ten-Tips-for-Outstanding-Customer-Service.html]Top Ten Tips for Outstanding Customer Service[/url]

This article simply provides ideas compiled from some the industry leaders in change management on how to manage change and minimize resistance.

1. Tis the Season Recognize that everyone is frazzled during the holidays- you and your customers. Give everyone, including you, the benefit of the doubt when it comes to ‘bad behaviors’ like being a...

Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer com...

Tags

Links

Subjects - Top Ten Tips for Outstanding Customer Service

Related Articles: