Subjects - Business

I guess every profession is different.

For up 'n coming bands, maybe it’s playing a sold out show two nights in a row.

For new authors, maybe it’s topping the New York Time Bestseller List.

For fashion designers

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, maybe it’s having their dress worn by Jessica Simpson on the red carpet.

As a professional speaker, I’ve often wondered what the mark of a job well done was in my industry:

Receiving standing ovations? Commanding hi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gh fees? Selling thousands of dollars in books? Addressing huge audiences?

Maybe. And I admit, all of those things used to sound great to me. But over the years I’ve come to learn that there are many other indicators of succes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

.

Same Time Next Year
At my first NSA convention, someone reminded me, “Your goal is not to get a standing ovation; your goal is to be invited back next year.”

Great example: two days after hosting a breakout session

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with one of my association clients, the president called me and said, “Scott, I just wanted to tell you how much our members loved your workshop on approachability! In fact, because it was one of the highest rated sessions of the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

conference, we’d like to invite you back to deliver the keynote at next year’s conference!”

Nice. Not just, “Hey, great speech. Thanks.” But rather, “Wow, that was awesome! Can you come back and do that again next year

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

”

LET ME ASK YA THIS…
How much of your business is repeat business?

Positive Feedback
But then there’s the audience (i.e., your easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mers.html">fans.) Let’s face it: the mark of a job well done also pertains to the feedback you receive from them. Since they do pay the bills.

I remember getting an email once from a man who was in the audience

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of one of my personal branding programs. He was a successful entrepreneur, known extremely well throughout the business community. In fact, I was kind of surprised to hear from him.

“Scott,” he wrote, “Your speech changed my li

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e. I am serious. You got me thinking in whole new ways.”

Wow! Coming from him; that meant a lot to me. Another job well done!

LET ME ASK YA THIS…
Are you just serving, or truly impacting/changing/blowing away your client

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s?

How’s Your Calendar Looking?
Still, aside from customer testimonials and gushing clients, there’s also the mark of a job well donee as a function of your ability to multiply your successes.

I learned this fr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

om my mentor when I first got into the speaking business.

“Every speech should be replaced by three others,” Shep said.

In other words, if you can book three new speeches for every one speech you give, your calendar will always b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

filled.

This brings me to the best speech I ever gave in my life.

No standing ovation. No life changing audience testimonials. Not much in product sales. Hell, I didn’t even get paid for the speech! It was a freebie!

But I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

did book 14 speeches from inquiring audience members within the next four months.

Unbelievable. Yet another job well done!

LET ME ASK YA THIS…
Are you sustaining yourself by multiplying your success?

Make Your Mark<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

br> Success looks different for everybody: it depends on your profession, your unique values and your goals. But it won’t come your way unless you know exactly what it looks like first. So, here’s my suggestion:

1) Create your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wn list called The Mark of a Job Well Done. Ask yourself, “If everything went perfectly, what would that look like?”

2) Consider 3-5 attainable success measures.

3) Make it your goal to achieve at least one in every single proje

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ct.

Ultimately, remember that your version of mark of a job well done will probably change over time. Me, I’ve only been in this business about four years. But I’ve started to realize that while audience testimonials, rep

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eat clients and referral business have always been measures of my own success, there IS one common denominator all of us can agree on: making a difference.

A few months ago I gave a speech at an employment conference. Many

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of the audience members had physical or mental disabilities, some of which had lost the ability to speak. After my speech was over, a man from the front row whose badge read, “Hurricane Mike,” came right up to me a with a huge smil

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e on his face. And even though he could barely put the words together to articulate his point, he placed his hand on my nametag and said, “It’s not the nametag; it’s the heart behind it.”

What's your mark of a job well done

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The choice between higher education and not, is also the choice, often, between a great job and a terrible one. If you have studied your way through University, and think that you are ready to take on the world, then there are graduate jobs in insurance waiting for you to take up the calling and prove your worth to the working world. You have a leg-up on the competition if you go to the job search with degree in hand, because there are many well paying jobs that will accept only graduate applicants. In the insurance field, for example, jobs range from advertising with the company to adjusting claims, and none of these jobs can be had without a degree in your hand.

I often travel the country speaking to various companies and franchise associations on the topic of great service. While on the road, I try to take those opportunities to visit chains not found near my North Texas home. On two of those trips, I visited Culver's locations in the Chicago area and Mukwonago, Wisconsin.

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