Subjects - Business

If you're the boss, you have to give directions. It's part of the job.

Do the job well and you only have to do it once. Do the job poorly and you have to do it again. You

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

might even have to fix things that have been done wrong. Here are three rules and twelve tips for giving good instructions.

First, here's a quick list of the three rules.

Ru

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e 1: Give instructions in the ways that work best for your subordinate
Rule 2: Give your directions in more than one way
Rule 3: Check for understanding

Now let's r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

view the rules in detail.

Rule 1: Give instructions in the ways that work best for your subordinate. Different people process information in different ways. To be most effec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ive, you need to master different ways of presenting instructions so you can choose and use the best way for each subordinate.

Psychologists tell us that there are three basi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

information processing modes. Visual processors think in pictures, while auditory ones think in sound and dialogue. Kinesthetic processors need motion and gesture to unders

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and. Frame your instructions in language that matches your subordinate's preferred mode.

Use the language that your subordinate likes. Note the phrases they use to indicate t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ings they approve of such as "That sounds good" or "It feels right" or "It makes sense." If you use familiar terms when giving instructions, your subordinates are more likely

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to get the message.

Some people prefer you to start with concrete examples and then move to a general principle. Others prefer you to start with the general principle and the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

provide examples.

If you are familiar with the people who work for you, you should learn about what's important to them and how they communicate. Use sports examples for sp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rts lovers and cooking or gardening examples for people who enjoy those pastimes.

Rule 2: Give your directions in more than one way. Here are a few ways that work.

Use diag

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ams and pictures. These can be a great supplement to words alone.

Bulleted lists let people review a number of things quickly. If there's a priority or sequence to your ins

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ructions, use a numbered list.

Use "if-then" charts to help people understand options. List possible situations your subordinate might confront in the "If" column. Then, ri

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ht next to it in the "Then" column list the response you expect.

If it's appropriate, act out your instructions or demonstrate. You may want your subordinate to shadow someo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e who is already good at the task.

Stories are the ways that human beings have made sense of complex issues since the dawn of language. Use stories to help you make your poi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts.

Write important instructions down so your subordinate can carry them away and refer to them as needed. Lists and if-then charts are excellent for this.

Rule 3: Check fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

understanding. Stop from time to time and check to determine if your subordinate understands your message.

Stop if your subordinate gives signs of not understanding. Stop a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ter each key point to check and see if he or she understands.

Have your subordinate demonstrate understanding in more than one way. Words alone are excellent. But demonstra

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ions or "what-if" scenarios are excellent, too.

Note key trouble points that others have had with similar instructions. Check your subordinate's understanding of each.

This

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

may seem like an elaborate way to complete the simple task of giving instructions, but the more you master the techniques and practice them, the more likely you are to succeed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective strategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy are very valuable marketing opportunities. The sad news here is that many businesses simply do not accept this and squander many opportunities to grow their business. I suggest a way to view complaints is to look at the complaints received and then develop and implement an effective means of managing complaints to produce positive outcomes for the customer and your business. Here are 10 things to do to manage complaints in a classy manner.

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