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Subjects - Innovation Management and Brainstorming Management - why people hate to brainstorm!
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, deve
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
lopment and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, simila
There are distinct processes that enhance problem identification and idea generation and, simila
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to com
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ercial success, these processes improve the probability that good ideas will be generated and selected and that investment in de
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
veloping and commercialising those ideas will not be wasted.
One common method in the problem identification and idea generatio
One common method in the problem identification and idea generatio
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
phase is the use of brainstorming. In fact, it is not unfair to say that whenever managers have a problem to solve, they are li
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ely to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session.
There are a number
There are a number
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
of reasons why people hate brainstorming sessions. Further, there are a number of reasons why proper brainstorming management y
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
elds superior results.
a) Brainstorming dilutes ideas. Many individuals who think that they may be onto the something find that
a) Brainstorming dilutes ideas. Many individuals who think that they may be onto the something find that
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
their ideas become diluted as a result of compromise.
b) The sum of ideas produced by individuals acting alone is greater than
b) The sum of ideas produced by individuals acting alone is greater than
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
he sum of ideas produced by those individuals acting in groups. Thus proper brainstorming management includes asking participant
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s to address the problem and generate ideas before the actual brainstorming session.
c) Large groups produce negatives such as
c) Large groups produce negatives such as
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
roupthink, evaluation apprehension and status deference which causes people to shut down.
d) Idea generation is a cognitive pro
d) Idea generation is a cognitive pro
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ess and relies on the team leader having the skills to elicit that cognitive activity from individuals. Often team leaders are a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ssigned that role for other reasons.
e) Large groups are often dominated by higher status and more forceful personalities, thus
e) Large groups are often dominated by higher status and more forceful personalities, thus
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
lessening the impact of other participants. Often team leaders do not have the skills to manage all people.
These topics are co
These topics are co
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and I
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nnovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
You ca
You ca
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
************************
Kal Bishop, MBA
************************
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
*********
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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