Subjects - Business

Video and Audio now gives you organic Search Results! Optimizing your video and audio for Organic search Results

There is no doubt that Organic traffic is going to be huge in the near future, look at PPC costs and see why. The changes that will take place in se

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

arch engines are going to effect many people, maybe including myself :( This I can tell you because Google is constantly trying to get you to rank pages. Now let me introduce you to something new, marketers like to call it "universal traffic". In the past market

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rs with SEO's have tried to optimize each website for getting "page results" and are therefore ranked on the Search Engines. However, now they are changing the search results to be "All-in-one". What this means is that your site need to conain bigger portions of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

content, not only text. Search Results appearing now can be anything from text to names of pdf files, or even videos. They have it all, blogs images, everything. This means trouble, for most people, since now the competition will increase A LOT. It's easier to r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nk good for 10,000 pages than it is to rank for 100,000 objects on the same 10,000 pages. Why? It's hard to compete with Audio, Blogs, Articles, How to's, Wikipedia posts and News from the big site, even images. A combination of these are hard to fight off. I'll

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tell you how to get a fair step ahead.

Tell me the keys to doing this, right now. Well alright, I will tell you!

There are many things to use to your advantage here. We have Podcasts, RSS feeds, Blogs, Articles, Wikipedia enries, Softwares, and even social boo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

marking sites. This article only covers the optimization for audio and video meta tags and titles to rank higher on google for the new generation of Search Engines.

Optimizing your audio and video for 2007

To make something clear, podcasts are a part of audio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and video. Video and Audio Podcasts are all over the internet. technology is so far ahead that this might actually scare you! Voice recognition can actually take note on what you are actually saying and transscribe this into text. This is so high tech that I can

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t even stress this enough. Some search engines take that transscribed audio/video and then reads that text to return results. To optimize for this then you will have to follow some basic steps. If you are recording something for a podcast in the form of audio th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n while editing your audio podcast use "old SEO techniques", but for your voice. Follow these guidelines and you will be well of in the new "Universal Organic Search Engine Results"

1. Your Audio/Video should have a good descriptive title!

2. The Meta Tags

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

are still important for your Audio/Video, so don't change this from old SEO.

3. Meta Tags are in turn the same as SERP or ID3 tags in media such as windows media player or winamp. When playing a song you will usually see artist, album, song title etc. Now t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ke into account that this is exatcly how you should put your Audio/Video Podcasts tags, DO put in the extra time it takes to do this.

4. Use programs such as Audacity to edit the ID3 tags for ultimate easy for both search engines and visitors to your site.<

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r>

5. If you are writing a post to your podcast (which you should anyway) be sure to include targeted keywords.

6. Use the same old bold and the same old italic for keywords, no different, like I said before.

7. Your links should have a nice little an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hor tag too, with the keywords attached.

8. Important note are the tags, the small keywords you are allowed to use. Tag it with targeted keywords and be sure to have only relevant keywords. This is good for SE and visitors.

9. Another great feature tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t has been around for some time is RSS. Get a free RSS feed to your podcasts, this gives your visitors the next podcast directly in their reader and acts as a signal for them to come back.

10. Geo Target your Feeds

11. Categorize your video correctly,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

his is for the easy of any spiders that want to find "relevancy" and also for visitors

12. If you are not already a member of Social Bookmarking sites, be sure to become one and promote your videos there.

13. Send Invites to friends, Invite friends to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oin you in your network

14. Use Technorati to ping your Video/Audio podcasts

15. If you don't have a blog, get one and embed your audio/video inside.

16. Use this as leverage, get frinds to give honest reviewsto your content, feedback

17. Thi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

should be obvious, but I feel the need to say it submit your Audio/Video to all the directories and search engines you can afford or know about.

18. If you are familiar with Viral Marketing then use this, have a Tell-A-Friends button and be sure to have gr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at interesting content for this to really work well

19. Use other people to get them to post your content. Maybe you have a frind with a blog, ask them to embed the video to their site and so on.

20. Tell as many people as you know about your videos an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

talk about it on the street, passionately is always better.

I hope these 20 steps can bring you to better Search Engine Results and more organic traffic, this can sound like a lot of work, and it can be. Therefore I suggest the tools on my website posted below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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People serious about making a career change are willing to invest in their dream and creative about coming up with ways to do so. Follow these three steps to see if you have the financial commitment necessary to making your dream job a reality.

Staying Motivated when working from home. Overcoming our own negative programming. Keys to maintaining and returning to a positive attitude.

CEOs may do more than communicate, but almost everything they do will be driven or influenced by communication processes inside and outside the organization.

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