Subjects - Business

Just like Christmas is a wonderful time for children’s book authors to market their Christmas picture books, Halloween is the perfect time for horro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r authors. There are many events you can plan ahead of time to sell books during the spooky month of October. For instance, you may do book signings

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at normal bookstores, or, better yet, at horror specialty bookstores. You may host a Halloween party and invite all your friends, co-workers, relati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es and neighbors. If you’re a children’s author with a Halloween-theme title, you can host a party for your children’s classmates, as well as do rea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dings in schools and libraries.

The important thing here, however, is to make the event fun and ‘spooky’ for everyone. At singings, why not wear a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ostume? If your book is about witches, why not disguised yourself as one and arrive with witch’s fingers cookies and a caldron with dry ice for a sp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cial effect? If your story deals with vampires, why not dress up as one and offer glasses of a deep red drink? The same goes for zombies, monsters,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ghosts, and other supernatural creatures. The idea is to play out the ‘theme’ of your book, and to get plenty of attention. Decorate your table with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

spider webs, bats, rats or black cats, and other paraphernalia. Be friendly and always look at visitors in the eye when you talk to them. Offer them

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

something to eat or drink—anything that will make them want to stay by your table and look at your book. Your imagination is the limit. It’s up to y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u to make your book signing a success, and although it’s not easy, it is certainly an advantage for a horror author to sell books during this time.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I once heard of an author who hosted a Halloween party at his home and sold over two hundred copies of his book in one night. He sent out invitatio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s one month in advance to his relatives, friends, and neighbors. He also posted flyers in local libraries, bookshops, and around his neighborhood. O

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

course, he went all the way with decorations, food and drink. His house became a ‘real’ haunted house, complete with props, creepy music, candelabr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a, dry ice—naturally, his books were beautifully displayed at various locations throughout the house. Most guests were more than happy to purchase a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

copy of his book before leaving.

For book signings and readings, don’t forget to plan the event and contact the coordinators at least five months i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

advance, as they may have tight schedules during the Halloween season.

Remember that booksellers, especially specialty shops, are more willing to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

consider horror titles for shelf display during Halloween. So if you want your book to be sold in these shops, contact the owner or acquisition cler

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

several months ahead. You may approach them with an attractive brochure of your book, but preferably with a copy of the book itself accompanied by

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

brief cover letter. For a list of about thirty booksellers that specialize in horror, please check this link: http://www.horror.org/horrorlinks.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Marketing Your Books During Halloween

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