Subjects - Business

Have you read Claude Hopkins' book "My Life in Advertising?" It was written nearly a hundred years ago, yet its principles are just as important today as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

they were then.

Life was different - simpler, yet harder in many ways. But people wanted then what we still want now. We want to buy products that live u

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to their promises. We want to buy services that do the same. And we want some assurance that there is a person in charge in case something goes wrong.

L

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ok how frustrated we all feel when we try to deal with some large corporation where no one seems to have any authority to help with problems. And even wor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e - where no one seems to give a darn.

One of his chapters talks about the importance of putting a human face and name on a company. His example was adve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tising he created for a car manufacturer. In his ad he gave the name and face of the chief engineer - the man responsible for building a good car. In late

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r ads he pictured the entire engineering team. He told of their expertise and their dedication to turning out the finest car on the road.

That made me th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nk of the ads I see for local service businesses - ads that have no name beyond that of the company. My first thought is always "I wonder who it is?" Of c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

urse, since this is a small community, I want to know if it is someone I know, and if it is someone whose work I know - good or bad.

Because I've been co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nected to building construction my entire life, those are the ads that catch my attention: plumbers, electricians, excavators, insulators, etc. And since

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

here are some in the community that I would steer clear of, I would definitely want to know who was behind a name like "Perfection Painting" before I woul

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d call.

I simply wouldn't call them unless I knew the name of the person I was calling. Yet, I've even seen business cards with only the name of the busi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ess. My memory isn't that good. If I pick that card up again in 6 months I don't know if it's someone I want to call or not. I can't remember the names pe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ple choose for their businesses.

Claude Hopkins wasn't talking about small towns and knowing the people personally. He was talking about taking a large c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mpany and turning it into an entity with a face and a name behind it. He was talking about making advertising more personal, and allowing prospects to fee

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they are dealing with someone real rather than a faceless entity with no one in charge - no one accountable.

But the principle is the same no matter if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

its a huge corporation or a small-town hair salon.

I have another thought on that subject. If you have a product or service to sell - or even a large com

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

any to promote - shouldn't you have enough pride in what you're doing to lend your name to the enterprise? If you're ashamed of it, why should anyone trus

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you?

We don't see too much personalization any more. But I think that what worked for Claude Hopkins nearly 100 years ago is just as important today. Ta

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing pride in your business and lending your name to the enterprise will add a layer of trust that just doesn't exist when you hide behind a "company name.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.subjects.org.ua/article/26081/subjects-Lend-Your-Name-To-Your-Marketing-For-Better-Results.html">Lend Your Name To Your Marketing For Better Results</a>

BB link (for phorums):
[url=http://www.subjects.org.ua/article/26081/subjects-Lend-Your-Name-To-Your-Marketing-For-Better-Results.html]Lend Your Name To Your Marketing For Better Results[/url]

Unless you're escaping winter weather or otherwise simply escaping, holiday travel isn't generally a topic of choice. Images of crowded airports, long lines, security searches, screaming children, exasperated parents and bad food quickly come to mind. And really, unless you're soaring on good spirits because you're heading off on your Caribbean vacation, most travel is the same. Being as fun as it is, all of the little things that you can do to make attending your event easier are going to be appreciated by your International participants.

It is time once again to acquaint American companies with the validity of this formula.

Creating a business plan is an important step in the incubation of your new business venture. This article describes the ingredients of the plan, as well as the reasoning behind them.

Tags

Links

Subjects - Lend Your Name To Your Marketing For Better Results

Related Articles: