Subjects - Business

I recently received an email from a friend that made me think about how important accuracy is when communicating on a digital sign and how difficult it can be to attain.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

The email said in part:

“I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at Cmabrigd

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is that the frist and lsat ltteer be in the rghit pclae.”

I don’t know wh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ether or not Cambridge University research actually found that as long as the first and last letters of a word are in the right place, the rest of the letters can be scram

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

led and the brain will figure it all out. What I do know is this phenomenon can make it extremely difficult to ensure you correctly spell words that appear on your digital

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sign.

Just ask copyeditors or proofreaders about the typos and misspellings they find every day in submitted manuscripts. They’re common –even when the most talented aut

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ors submit works. Now think about the fleeting nature of the messaging on a digital sign, the fact that it’s generated on a computer screen and not the printed page, and t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he hurry-up nature of creating such content and it’s easy to see that consistently producing accurate messaging can be difficult.

Certainly those who are creating digital

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

signage messaging can rely on technology to help. Where would we be without the spell check function? However, anyone whoever spends much time wordsmithing knows spell che

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cks are only so good. They often confuse words, are befuddled by homophones –what is the difference between “compliment” and “complement” or “I’ll,” “aisle” and “isle” any

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ay?- and don’t offer any help with many names, places or technical words and jargon.

True enough, Ralph Waldo Emerson wrote: “A foolish consistency is the hobgoblins of l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ittle minds….” But he wasn’t talking about consistency in spelling, grammar and usage.

I’ll be the first to say I’ve made my share of mistakes over the years: using “wrec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

less” instead of “reckless,” “irregardless” in place of “regardless,” or just flat out overlooking jumbled spellings for the same reason that my friend’s email was readabl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e. But that’s no reason to excuse such gaffes. When errors occur, I try to learn from them, avoid them in the future and move on. But moving on shouldn’t be mistaken for d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sregard for accuracy.

Accuracy in business communications is vital. What would be the consequences of a title company inaccurately referencing a plot of land or a bank in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

accurately recording a Social Security Number?

It’s easy to see digital signage as an extension of television. After all, it uses the same sort of display, graphics and v

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

deo as a television. But really, digital signage is just another business communications medium –one that makes a statement about the company in general and by extension t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he care with which management runs its organization.

Who could fault visitors to a corporation for wondering about that organization if the digital sign in the lobby welc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ming them misspells their names? What would go through a driver’s head if the digital sign in a car dealer’s repair department said “We or committed to quality?”

After al

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l, when it comes to business communication in general and digital signs in particular: “cnsincetsy in ugsae and aacrccuy in gmmraar are not the hglibobons of ltltie mdnis.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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