Subjects - Business

Do you know how people look at your organization?

Let us take a quick brain-storm.

Whenever we think of an organization, the image

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

(believe it or not we read images and not words) that comes to our mind first, is rarely that of the dedicated band of selected peo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le behind its success.

Normally when you do not know about the organization you have nothing but a black or blank image about that.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

In other cases you can see some images related to that.

In most of the cases these images not necessarily have any direct or even i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

direct relationship with that organization.

Let’s consider an example:

There in the next paragraph you are going to find a hyper l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nked company name (don’t click on the link unless you have finished reading the following paragraph). As soon as you read the name t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ry to categorise what the name suggests to you.

Do you see any image? If yes, try to visualize and realise it to the full.

Organiz

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tion: Blaze Communications (http://www.blazecommunication.com/pages.php3) (hope that you are not fully aware of this company).

What

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

do you see? Try to figure it out as far as possible! Try to identify whatever you can, regarding this company. It is better if you c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n put it down in black and white.

Now click on to the link and compare your own creation (the image in your mind) with the reality.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

What do you see? This is exactly what happens when someone is thinking about your organization, unless you provide them an image, a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

corporate identity, a platform from where you can dictate the way people should look at you.

Creating a brand image is never that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

asy and needs professional craftsmanship and who else can know it better but a branding agency.

Branding does not simply stand for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he dazzling yet simple look of your office space or the high-end advertisements through which you are trying to communicate with you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

target audience. It also depends on how efficiently you handle all the minute details starting from your website to the brochure de

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ign or corporate literature designfor marketing communication.

Even, you must rethink before selecting company representatives and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sending them to field, as they themselves are the company face to the general people they interact with. It is a complete project, a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Integrated Marketing Communications that needs to be professionally managed and sustained for a long time to gain far reaching bene

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

its.

Every company is unique in this way or the other and thus needs uniqueness in self presentation. It needs an integrated agency

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to look after the complete project.

Do you know the time when you need to brush up your corporate identity for a better performance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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