Subjects - Business

Trade show photography has one of the largest formats of all photography. Because of this, the professional trade show photographer can magically make the client’s logo jump out on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the trade show exhibit, have the trade show display look modern and contemporary, and can reproduce beautiful artwork in some of the biggest displays and settings that photography is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

used.

When you are planning to have a trade show exhibit, it is essential to pre-qualify photographers who have experience in trade show display shooting. Your photographer must b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e familiar with and can handle the demands of producing oversized, exciting, compelling and crystal clear trade show display images. The effective trade show exhibit professional ph

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

otographer is able to capture very large photo images in a dramatic way. Ideally he/she will shoot with top- of- the line Nikon, Canon or medium format digital cameras that purposefu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly translate images to large formats.

Christian Tanimoto, trade show photographer, re-toucher, and graphics production assistant at Professional Exhibits & Graphics of Sunnyvale, Ca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lifornia –a premiere trade show display company, says that because of the large size requirement, trade show photography must adhere to special requirements. He gives advice on the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

three most important ingredients for shooting trade show display images. They are:

#1. The size of the digital file is key--the larger, the better. All photos used for trade show

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

displays need to be on a file that is ideally 12 to 16 or more mega pixels. It is always best to begin with a digital file format in order to achieve a highly accurate resolution.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

#2. Use an uncompressed raw file. It is best to use a file that has does not need to be compressed so that you can have large prints that do not look pixilated. The images must l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ok sharp. By using an uncompressed file, you will avoid the posterized or rasterized appearance. Your trade show display design panel artwork will be crisp, clear and have many lev

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

els of tone. If photography is not shot in a large digital format, the artwork needs to be converted from either film, slides, or negatives. The images then need to be scanned, dow

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nloaded and compressed into a digital file.

#3. Attach color profiles to digital files. By having a large enough color pallet with a wide range of colors, you will be able to sele

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ct and print true color. Accessing a color profile, the designer can interpret the correct color. You will then be able to accurately communicate color and color match your website

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and collateral materials seamlessly.

Eye catching, stylish trade show photography can be used on a vast spectrum of trade show displays-- from the small trade show kiosk exhibit t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the custom free-standing multi-story trade show exhibit with integrated office, meeting room and theater arenas.

Trade show photography is some of the most exciting photography dis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

played and needs to always look beautiful and exciting, advises Tanimoto. This is equally true if you are purchasing stock photography for your trade show exhibit. Having a large di

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gital file is the key, whether the artwork is used in a custom trade show exhibit, a custom modular trade show display, or a rental trade show booth.

Remember the above tips for imp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

actful trade show photography, and you will have a breath- taking and beautiful trade show exhibit with exceptional graphics. This is true wherever you exhibit—be it the McCormick C

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

onvention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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