Subjects - Business

Many business owners think the only way to promote their services is to advertise. But advertising can be expensive and sometimes even a complete waste of money. There are more effective ways to promote your business using the press, so let's get s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tarted with three of them.

Articles

Whatever your business, whether it's an insurance company, a fashion outlet, a firm of accountants, a fishmonger or a hairdresser, there is something you know that other people want to know. Yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are an expert in your field - be proud!

In every town in every county there are dozens of magazines, newspapers and newsletters being published every week or month. And they need you to help them fill their pages. How about a monthly hair care ad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ice column from the local salon owner? Or a financial advice feature from the accountants firm? Or even a 'fish dish of the week' feature from the fishmonger? The world is your oyster (or bass or lobster!).

You have probably already seen these fea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ures in your local press. But you probably wondered how they got there. Well it's easy - ask! If you're ready prepared with a small library of articles that are well-written, aimed at the right audience, and about the right length, then chances are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you will be accepted.

This type of business promotion is one of the most effective I know. You are not paying for advertising space, and you are seen as a trusted and respected community business, able to give advice. At the end of your article yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

will be allowed to include your contact details, but of course, your article must be factual and cannot contain any - not a stitch - of advertising jargon. If it does, the publication will just get their advertising sales person to give you a call

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

!

News items

Let's talk about 'press releases'. Something important is happening in your business and you want to tell the press about it. You want them to run you a story and maybe even send a photographer down.

Well, the news

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s, they are only going to do this if you have something really newsworthy to report. So you have? Well that's great. Now you have got to get that across to the News Editor and hope he agrees with you. Why should they run your story?

Your press rel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ase has got a lot of work to do. It has to be concise; it should get your message across in the first two lines; it needs to convince the news editor it's a story worth running; and it must be well written and topped and tailed with a proper title

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd clear contact details.

Give-aways

If you give you usually expect to receive. And in the case of press give-aways, you will certainly receive sack loads of replies!

Promoting products through give-aways works!

This is how: yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

offer to give away one of your products or services to an agreed number of readers. For the larger national titles, you usually have to give away a certain amount in retail value. But for the local press you can usually negotiate.

In return the p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

blication will run a feature on your product, include a photo and your contact details, and provide readers with an address to send their postcards to if they'd like to be in with a chance of winning. Sometimes the publication will offer to handle

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he responses for you or you may wish to have them all sent to you. Tip: you want all of the responses, not just the winners. These are very valuable to you!

So you have your winners, and now you are ready to send them their free products. But you'

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re not just going to send them their freebie are you? No! You are going to take this opportunity to promote your sales even more! Send them your brochure and money-off or discount vouchers for their next purchase, and you'll have them hooked.

Next

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

let's talk about the runners-up. They didn't win, but they didn't lose either, because you're going to send them a discount voucher! Clever? Just wait until you see the responses you get!

A Clear Message

If you are not sure abou

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

writing your own articles or press releases, or dealing with the press, then you can seek the services of a freelance copy writer or press relations specialist. These people offer expert assistance and some specialise in dealing with small to medi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m sized businesses. They will be fully knowledgeable about writing for specific types of media and industries and their material will be trusted and accepted by the press. They will also have a substantial bank of useful contacts that will offer a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

riceless advantage to you.

Whatever you submit to the press must be well written, to the point, have a clear message, and be in the correct style for the publication and of the correct length. It is no good sending an article about hairdressing to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a business magazine!

The message I must make clear is, this type of marketing is highly beneficial for any business, so use it wisely, and if you are not 100% confident that you can provide quality writing to the press, then find an expert who can

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You know in reviewing the Enron 401K program there was nothing wrong with it. The only real negative was that they had to hold the matching funds until age 50. The program had lots of options and it was structured great. Actually it was a model program for a modern day corporation.

One of the reason we are entrepreneurs is because we have tons and tons of ideas. And fortunately or unfortunately, we are enthusiastic about every one of them. So how do we focus ourselves? How do we pick the projects we would undertake next? What kind of a measuring stick can we build to help us make a decision?

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