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Subjects - Generate Traffic, Boost Sales with the Right Trade Show Graphics
After choosing the style for your trade show display, the next most important part of creating your signature space is creating trade show graphics that will make prospects stop in their tracks.
The graphic e
The graphic e
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
lements of your trade show display are as essential to getting results as the paint on an artist’s canvas. There are many creative directions you can go with this idea, and many of your competitors will defaul
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to using the company logo for their graphic because it’s easiest. But this works best when you have firm brand recognition, like Apple Computer or a compelling, attention-grabbing logo like Target Stores, or
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ou have a combination of both, like McDonald’s.
But if you don’t have that concrete brand recognition yet, there are plenty of alternatives to effectively executing the use of your here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
But if you don’t have that concrete brand recognition yet, there are plenty of alternatives to effectively executing the use of your here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
eal.com/graphics.html" target="_blank">trade show display graphics. Here are some guidelines you should follow to give you the best chance at getting the results you want.
Do:
Think from the Custo
Do:
Think from the Custo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
er’s Perspective – If a prospect knows nothing about your company, what would you first want them to know or understand about you? And how can you communicate that in your trade show display graphics at first
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
glance? Put yourself in the customer’s shoes – most of us know from Marketing 101 that if you don’t get the customer’s attention in a few seconds, you can forget it. So, don’t waste their time – make them feel
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
grateful that they stopped to talk to you.
Have a Clear Goal for the Prospect – Know the result you want from the prospect before you even get started. Do you want the prospect to associate your product with
Have a Clear Goal for the Prospect – Know the result you want from the prospect before you even get started. Do you want the prospect to associate your product with
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
un, reliability or strength? Or, maybe you want to encourage the prospect to come to your sales staff for more information? Or do you want to go straight for the sale? It’s best to get clear before you even st
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rt brainstorming possibilities so that your message will not get buried under other intentions.
Keep Your Marketing Message Concise – Attendees have much ground to cover at trade shows and not a lot of time t
Keep Your Marketing Message Concise – Attendees have much ground to cover at trade shows and not a lot of time t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
accomplish the task. The more directly and concisely your message is communicated through your trade show graphics, the easier it will be for prospects to make a decision to stop at your trade show booth or k
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eep going. The message should not require a lot of effort to understand – keeping it short, simple and to the point is best.
Test It – Run the idea by a handful of people who are not marketing-minded and don’
Test It – Run the idea by a handful of people who are not marketing-minded and don’
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
mind hurting your feelings if they don’t like or agree with your ideas. You don’t need “yes-men,” rather, you need people who will be brutally honest and clearly express when they like or don’t like something
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
understand or don’t understand it. You need honest, gut-reactions to your trade show graphics. It’s always a good idea to ask for feedback – no matter how informal the testing process – before running with it
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Don’t:
Clutter the Message with Details – Keep in mind that the graphical elements of your trade show display should be designed to get the prospect’s attention. Any specifics that you want to commun
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
cate can be effectively done with brochures, postcards and other marketing materials. Too much text that attempts to explain the graphics is futile – and if the graphic makes no sense when you remove the bulk
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
of the text, then you need a new graphic.
Settle for a Concept that Doesn’t Work – If you find yourself struggling too much to make the trade show display graphics work, or you aren’t getting the response you
Settle for a Concept that Doesn’t Work – If you find yourself struggling too much to make the trade show display graphics work, or you aren’t getting the response you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
intended when sharing the concept with others, don’t try to force it. Go back to the drawing board rather than wasting your energy to push something that does not work. Prospects will be turned off by such an
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ttempt, and you’ll be driving traffic away from you and toward your competitor’s trade show booth instead.
Trade show display graphics are a crucial element in making your space attractive to prospects. As yo
Trade show display graphics are a crucial element in making your space attractive to prospects. As yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
plan your presentation for your next trade show, take time with the specific graphical design elements because these are one of the details the prospect will recognize that separates you from your competitors
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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