Subjects - Business

McDonald’s sells fast food, Wal-Mart sells general merchandise, Microsoft sells software and electronic devices and General Motors sells vehi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cles, but in reality they are all very large marketing companies that sell products.

What do you see outside a McDonald’s restaurant? You se

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e the Golden Arches, McDonald’s stylized M. It is a marketing symbol. Across the M is a red bar with gold writing stating "Over 40 Billion So

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ld." Another marketing symbol. McDonald’s doesn’t have the greatest burgers or fast food, but they sell more than any other franchise because

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of their marketing and their system. When you buy a McDonald’s franchise, they sell you a system which is the marketing feature of the organi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

zation. Everyone knows that the system guarantees that you will become rich.

Wal-Mart is even more blatantly a marketing company. Most of th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eir advertising revolves around their "Roll-Back" pricing. None of their products are remarkable, you can find the same things in a lot of di

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ferent stores, but their pricing and their "price roll-backs" are unique and customer appealing.

Microsoft is another huge company that mark

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ets itself exceptionally well. Quite a few of its products have never lived up to their initial hype, but the company stills sells millions o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f copies and Microsoft grows bigger every year. Not because of their products, but because of their fantastic marketing.

General Motors vehi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

les are not remarkable either. There are other auto makers that have more reliable vehicles or more economical to operate vehicles. General M

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

otors continues to exist because they are the largest auto maker in the world and they have more lines and models than anyone else, and that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is how they market themselves. "Buy from the biggest automaker, we didn’t get this big without being great."

Outback Steak House sells steak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, but they market the "Sizzle." By the time they finish their advertisement, you can hardly contain yourself and you want t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rush to the nearest outlet to get one of those sizzling steaks. Do the steaks taste better than the steaks of everyone else? Probably not, b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ut their marketing has you believing you have to have one. Not later, but right now!

As you can see, it doesn’t matter what

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

products you sell, what really counts is how you market either your products or your business. If you want your business to explode and turn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you into a millionaire, you must either become a master marketer or hire one.

When I was a kid, which was a long time ago, the quality of yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur products and your excellent customer service are what brought the customers to you. Today, the quality of the product doesn’t matter all t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat much. Customer service is still fairly important, but marketing is the new "gold standard" in business. Don’t let yourself be left behind

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - McDonald's, Wal-Mart, General Motors and Microsoft are Huge Marketing Companies

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