Subjects - Business

You might be asking, what’s the importance of press releases? After all, you advertise your business and spend good money to get the word out about the invaluable services you are providing your customers.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

You might be thinking that you have no need for press releases or the media; you’re not in the business of making news, but of making money.

Well, you might be surprised to discover that there’s a simple a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

swer to why press releases for your business are so important. Most people never think about it, they are more concerned with creating a successful company, but once they do, and follow through, in just a s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ort period of time -- weeks or just a few months -- they may begin to see a major change in the way the media, and most importantly, their clients, see them.

Advertising and publicity are two completely se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

arate tools that businesses often confuse with each other. While advertising is used to keep your company, products, and/or services in the mind of the public, publicity that is presented in the form of a n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ews-worthy story is usually viewed in a more trusted and positive light by the general public.

Surprisingly, it’s estimated that 70 percent of “news” comes from sources outside of the traditional media sou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ces. In other words, a good amount of the stories that are being printed in your local paper are coming from people just like yourself who have taken the time to approach the media. Most “news” arrives on a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

paper’s editorial desk in the form of press releases. These press releases are then picked up, reported on and delivered to the public as “news”.

Surprised? Don’t be. There is a new Web-based service that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an help. PublicityParadise.com is in the business of making your life easier while connecting your company directly to the media to help you sell more products and services. PublicityParadise.com works to c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

reate long-lasting, personal relationships with people within your company and people in the media, such as reporters, editors and columnists. No only do we craft press releases for your company -- which ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be nothing more than advertising but with a news hook and makes them more appetizing to the media – but the information we put in the press release is truly newsworthy – something the public would want, ne

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d or care to know about. Otherwise, your press release will be filed in the circular (read: trash) file and never reach its intended audience.

To ensure that your press release is newsworthy, you will need

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to remain objective. This may be difficult since you the one dealing with your own company every day where all developments there are considered important and newsworthy. However, step back and write your p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ress release as if you were a third party, such as PublicityParadise.com, looking in at your organization. Would they find the information you are presenting newsworthy? Is it something that you would want

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o read about, something that you would care about, something that you could learn from? Why?

But remember, you have to try not to get discouraged if your press release is not picked up immediately, or if i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

takes several releases and attempts until you finally get the coverage you want. Nobody is perfect, even the professionals at a firm like PublicityParadise.com gets every release turned into a news story a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d we do this all the time. It may take a lot of persistence to make the news, but sending press releases regularly -- monthly or even weekly -- will increase the chances of your press release being picked u

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

p. And once it is, you’ll begin to see a direct correlation between your press release being picked up by the media and an increase in sales after your story has been printed.

The media, more so than adver

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

isements alone, with help to validate your company, and create a sense of trust between you and the readers of the newspaper. Essentially, since you took the time to have a press release created and sent, y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u’ve take the first step in creating a profitable, quality and trusted public image.

For more on that, simply click on www.PublicityParadise.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many rules. Rules of thumb. Different rules, some are whispered in the alley, others are left behind bars. This one will see the daylight.

Managers are misreading the signs sent by the media and our culture and it's creating difficulty for them. Some managers can adopt the tough guy approach very easily but most feel uneasy with it. The ones, who're uneasy, in an attempt not to be seen as weak, then manage their people in a way that makes them as a manager feel uncomfortable. This ultimately causes problems with their teams.

Each time you or one of your work crews cruises down the road, people see the vehicle. It is logo’ed and that advertising is there to be noticed. If you cut some one off, believe me they will know who did it. They’ll tell their friends and you’ll be sorry. If you see a lady trying to pull out into bumper-to-bumper traffic, let her cut in. If you see a mom in her minivan with kids at a traffic signal, be courteous.

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