Subjects - Business

You can publicize your service or product with a pamphlet or booklet. Topical subjects such as saving energy or cutting costs are always newsworthy. Naming new trends or buying h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

abits can equally be publicized.

Take a look at the magazines and trade journals in your area of endeavor. Are there special sections for interesting tidbits of the industry? May

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

be there's a section for new products, or even a section that compares products.

Does your product or service have something special that competitors don't? Maybe yours is the b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

st - and -best' is newsworthy. Does yours have the longest resiliency, or is it made from the best materials? Maybe your service is noted for complete satisfaction or reliabilit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y.

These aspects are especially important for the big manufacturers. Trade journals cater to the special industries, and those in the trade always want to consider the best pro

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uct investment - especially when spending thousands of dollars.

An oil company sends out free booklets on maintaining your car; a travel agent prints a brochure on the most beaut

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iful vacation spots; a dry cleaners gives out a flyer on getting out stains as soon as they happen.

What promotional literature can you tie into your business? And it doesn't ne

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d to be product oriented. Some large companies produce tips on employee relations or benefits. Many print their own newsworthy in-house publications.

Any special message booklet

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is a public service and is worthy of free publicity. Some interesting information can make a good feature if followed up by a reporter. Or you may write your own feature for ma

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

azines.

You can get your literature designed and printed by a local printer at minimum cost. Don't go for an elaborate four-color booklet unless you can afford to. Consider what

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you can get at the least expense and then work from there. >From a small investment, you may get thousands of dollars worth of free publicity.

Always include the name and addre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss business number of your enterprise on the brochure, and offer copies for the general public as a free give-away or as a bonus for services.

When you don't have a specific new

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

release or a special booklet to publicize your enterprise, you may solicit publicity with a letter to the editor of the section that suits your endeavor.

Rather than providing

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

complete information, suggest the practicality and timeliness of a feature or article on your business or the owner of the business. Some people or organizations are famous in t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eir own right and start side businesses or enterprises. For example, celebrities open restaurants or community theaters; financiers donate art collections; a local orphanage may

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

raise a phenomenal amount of money for a special cause.

A pitch letter is a highly motivating letter to get the editor interested in the topic that will benefit your cause. Ty

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e it on letterhead and send it personally to the editor. You might call in advance and use it as a follow up.

Get right to the point. Present the topic and the angle immediately

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Then, support the worthiness with some poignant information concerning the topic.

Send copies of local publicity if you're building to a national level, or send copies of other

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

news features that relate directly to your person or product.

Don't deluge the editor with too many clippings or an overload of information. A few choice tidbits will suffice to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

get that person's interest in doing a feature.

Close your letter with a mention of calling that person and then follow up with a telephone call a few days later.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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