Subjects - Business

With their fancy brochure and clever dialogue, these people took some of the steps tow

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ard marketing. They also accomplished one of the goals of marketing if their brochure

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

got the reader’s attention, but these people missed the marketing boat. Many “baby en

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

repreneur” make this mistake.

They spent a lot of money and time creating a fancy bro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hure that got attention, but that may be the only thing that they accomplished. This

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s a costly mistake, and it can be discouraging. They are wasting money when they do a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y marketing to a group of people who are not their target audience and may not have an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

interest in what they are selling.

People make the mistake of spending time and mone

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

creating advertising, but there are several other critical steps that must be taken t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

make the marketing campaign good marketing. The first step is market research

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to learn about the demographics and needs of the people that you think will become cus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tomers. Then the market has to be targeted and segmented to consist of only those sho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n by your research to be interested in your product or service.

You cannot develop a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ood marketing strategy without doing all the hard work and research that leads you to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

well-defined target audience. There are many, many good resources that explain what

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ood marketing is. Be sure you learn so that your marketing money will be well spent.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Jo Ann Joy, Esq., MBA, CEO

Copyright 2006 Indigo Business Solutions. All rights r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

served.

The future of your business starts here.

You may contact J

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Ind

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

go Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 8501

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Phone calls are crucial in running a business, and telephone etiquette is integral to the success of a business communications. The telephone is one of the primary points of contact between customers and dealers for most businesses.

You probably know already that career changes and job searches provoke emotions that range from fear to anger to rejection, to mention but a few. How do you process your feelings to minimize their negative impact on your career transition? In this article, a seasoned Career Coach will show you how.

A good brochure is a lot like a favorite movie. It has a storyline that keeps the reader going.

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Subjects - What Is Good Marketing?

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