Tags |
|
|
Links |
|
|
Subjects - Actively Market Your Value
"Bodacious" means to be bold, outstanding, and remarkable. Take those attributes to work and you're on your way to building a fulfilling, bodacious career. Does having a bodacious career sound exciting to you? It is! After starting
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
as an $8 an hour customer service rep, I rose through the ranks of AOL, accepting four promotions and surviving over six layoffs to become the head of corporate training for 12,000 employees. Along the way I learned I needed to be bo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
acious to achieve the career I wanted. Out of that experience I created my "cheat sheet" of ten essential Bodacious Career Builders. Here's number four: Actively Market Your Value
One day while I was driving north on the interstate
One day while I was driving north on the interstate
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to speak at Princeton University, a billboard suddenly caught my attention. Amongst all the other colorful billboards promoting products and services that to this day I can't remember, this billboard was white with some simple black
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ettering. In large letters it read: Don't Advertise! "Huh?" I thought. Then I read the smaller writing below the alarming statement: Success is Overrated. "What?! No, it's not!" my mind was screaming. Now thoroughly engaged, I
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
oticed the smallest print on the sign: If You Disagree, Call This Number. "Brilliant!" I said out loud to myself, "Just brilliant!"
Why did I consider this contrarian statement brilliant? Simple. Because if people don't know who y
Why did I consider this contrarian statement brilliant? Simple. Because if people don't know who y
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ou are and what you offer, they can't buy from you. And, without customers you don't have a successful business.
The same is true for your career in an organization. If people don't know who you are and your abilities, they can't co
The same is true for your career in an organization. If people don't know who you are and your abilities, they can't co
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
sider you for new opportunities or reward you for your contribution.
So, just like a business selling a product or service, you have to actively market yourself in and outside your company to be known. No one can do it for you. If o
So, just like a business selling a product or service, you have to actively market yourself in and outside your company to be known. No one can do it for you. If o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hers start bringing up your name it's because you made yourself known in the first place.
This is where your internal girl good alert might be going off. "I don't like talking about myself! That's bragging, selfish and distasteful!"
This is where your internal girl good alert might be going off. "I don't like talking about myself! That's bragging, selfish and distasteful!"
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Well, I'm here to say no it's not! Bragging is being arrogant and big-headed. There's nothing big-headed about stating what's TRUE about you, your abilities and your accomplishments. It's all in the way you say it.
We are all tun
We are all tun
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d into the same radio station, whether we realize it or not. The station's call letters are WIIFM – what's in it for me. If you want to be viewed as a valuable player in your company or work group, you must proactively communicate wh
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t you're doing and how it's helping others. How it helps your boss or an individual. Or, how it helps the organization achieve its goals. Make it about them, make it clear the part you play, and make it positive.
So often I see wom
So often I see wom
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
en (and men) who assume that others know who they are, understand their role, and how they've contributed to the company. Most of the time, this isn't the case! The reality is that most people you work with or reach out to have their
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
heads filled with all that's going on in their lives and haven't given you one thought! They aren't being mean or rude. Their lives are just extremely busy. So, to market your value, you have to do the thinking for them. You have t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
proactively inform them about you in ways that help them out.
For example, if your dream is to get promoted to the next level in your company, how do you promote the value of your work to your boss? I wrote weekly reports to my AOL
For example, if your dream is to get promoted to the next level in your company, how do you promote the value of your work to your boss? I wrote weekly reports to my AOL
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
manager that marketed my achievements and value to the department. I also photocopied thank-you letters for a job well done and forwarded similar e-mails to my boss. These actions helped him know that I was getting the job done, so h
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
didn't have to worry, and how people were responding, which would ultimately reflect upon him.
An effective marketing plan doesn't just do this once or in one way. That's why I sent weekly reports. I needed to keep tying my latest
An effective marketing plan doesn't just do this once or in one way. That's why I sent weekly reports. I needed to keep tying my latest
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ccomplishments to the department's goals. In addition to my weekly e-mails I also repeated the same information at in person staff meetings and with individuals when it was relevant to the conversation.
Marketing your value may feel
Marketing your value may feel
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a little awkward at first, but with a little practice to make it feel authentic, the initial discomfort will melt away. Your reward is others viewing you with greater esteem, which sets you up for even greater success. Because, after
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
all, success isn't over rated, it feels fabulous!
BODACIOUS CAREER BUILDER #4: Proactively communicate who you are, what you do, and how it's currently benefiting your manager, department or the company.
Copyright (c) 2007 Mary Fole
BODACIOUS CAREER BUILDER #4: Proactively communicate who you are, what you do, and how it's currently benefiting your manager, department or the company.
Copyright (c) 2007 Mary Fole
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.subjects.org.ua/article/28/subjects-Actively-Market-Your-Value.html">Actively Market Your Value</a>
BB link (for phorums):
[url=http://www.subjects.org.ua/article/28/subjects-Actively-Market-Your-Value.html]Actively Market Your Value[/url]
Related Articles:
The Right Way to Use Automated Email
Fear And Courage In Starting A Work At Home Online
Bookmark it:
|