Subjects - Business

Put your name everywhere, pens, pencils, and notepads, everything a potential customer will use and so keep your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

name in front of them.

Printing materials does not have to be restricted to newsletters, flyers, white papers,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

books, etc. You can create any number of promo items. Pens seem to be a common one. When you think about it, peo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ple often feel the need to borrow a pen: why not give them one with your company name and information on it. And

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

how often have you lent a pen and it was kept by the borrower, without thinking. You want to encourage this, of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

course.

My daughter happened to pick up a pen when filling out a form somewhere and ended up inadvertently taki

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g it home. A month later, she was rummaging around for a pen as she needed to look up a place to buy new insuran

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ce. It just so happened that the pen she had picked up was found in her junk drawer. Believe it or not, it was f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r an insurance agency just down the street from where she lived. She called them and ended up being a customer f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or the insurance company. Even though this may be a rare case, it does happen and pens do act as reminders of wh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t you do.

When you are circulating and networking at events, carry a few extra promo items with you and if you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hit a good prospect, offer them one. If the item is a pen, take them everywhere you go, someone is always lookin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for a pen to write phone numbers, etc. I always hand out a white paper that is relevant to my business when net

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

working and finding a possible client. I want to educate and inform them about what I do without being pushy. Do

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s this work? Yes but in ways that are not obvious at first. These papers often get handed around at work and the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n I will get a call. Promo items give enough information so that it will make it easy for potential customers to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

contact you. Your business name, contact information and web address should be printed and easy to read.

The po

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

int with a promo item is that you want to be either remembered or you want to be noticed. In either case a good

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

romo item will help you achieve this. You can strive to be different, but you are more likely to be noticed if y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou strive to be useful in everyday business life. Look for things that are unique, useful and represent you well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Department Of Defense has a Global Positioning System, which lets us know where things are. Business owners need to position their businesses for 21st Century success by expanding and positioning their businesses globally. Find out how you should do this.

It gets worse. Here are three more reasons why people don't like effective meetings.

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