Subjects - Business

We know you’re working hard and smart to provide marketing communication support for your company’s sales ef

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

forts. Bravo. Try not to forget that you also have access to another group of individuals, already a captive

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

audience, who can provide immediate results, serve as ambassadors for your company and are critical to drivi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng the company toward its goals – your fellow employees.

We have seen some amazing results from internal ac

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ivities that have sought to accomplish the following communication objectives:

· - Communicate the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

vision, values and goals of the organization

· - Recognize individual and company achievements

·

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

- Support employee accountability programs

· - Build a sense of community, inclusion

·

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

- Report on company progress

· - Focus individuals on areas of improvement

Following are some i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

itiatives that could help to achieve those objectives:

· - Internal newsletter (hard copy or html)

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

· - Graphic panels in key areas of office

· - Intranet, or blog (pass-protected)

·

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

- Town hall meetings (monthly/quarterly)

· - Email announcements on achievements (monitor click ra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es for specific links)

Of course, many other initiatives could be employed, but remember that you should pu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rsue them with the same quality standards as external communication – quality of copywriting, graphic design

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and materials used.

The key to a successful internal communication plan is sustenance. It will require app

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

roval, support and budgetary commitment from the top, and planning should include department heads in order

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o receive adoption across the organization.

Finally, approach this plan as a thematic program, so that the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

impact of each execution has a compounding effect…just like an advertising campaign or marketing communicati

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n plan should.

Opportunity– contact us for specific examples of executing an internal marketing communicati

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on plan. Also, inquire with us how to initiate Corporate Culture Marketing (a process of leveraging your own

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

company’s good will and values to win new clients, build meaningful partnerships and retain great employees)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In decades past companies spent 5% to 10% of revenue on marketing. Today in many industries this is more likely to be 20% to 30% of revenue especially when you include staff time. It used to be that advertising people could sell their wares based on “building image, awareness and brand”, some still try but even in consumer markets this is a disappearing phenomenon. Today each marketing expenditure should be tracked to actual sales as closely as possible. This does not mean that every sale can be traced to a single marketing expense. There are always some untraceable sales that are due to the cumulative effect of many things or because the customer can not remember where they heard about your business.

Do you run a business? Do you have a business card? If not, why not? Today, everyone should carry business cards no matter if they work freelance, work for themselves, are employed by a company, or are a homemaker or retired. A business card is a simple and easy way for you to exchange personal information with a friend, acquaintance, business associate, or neighbor. Thanks to the internet, you can even design and order your business cards right online. Let’s take a look at what goes into a business card and what you should expect when ordering business cards online.

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Subjects - Make Internal Communication A Priority

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