Subjects - Business

How do you best establish credibility if you only have a couple of references and you're just getting started in the consulting

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

businesses? This article will show you how to maximize the effect of the references you have and to get new ones.

For starter

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s, make sure those references are as strong as possible and that you get them in writing-on your client's letterhead. They shou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d also talk of specific benefits, like:

How you saved them money

How your technology solution generates more revenue

Ho

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w you've enabled them to close out the month faster

How you've improved their productivity

How it allows them to communicate

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ith tele-workers, with suppliers, and vendors more seamlessly.

For IT marketing, it's important to make your references

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

as strong as possible-if you only have a few of them.

IT Marketing: Getting Your First References

If you don't have any refe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ences, get them by volunteering. Pick a nonprofit or two that you feel really passionate about and set up some kind of deal tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t is close ended. You don't want to be volunteering your services for too long. As part of your deal, ask them to write a testi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

onial for you. Nonprofits are usually well known and their recommendation will help you.

How Do You Ask for Referrals?

Many p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eople are shy about asking for referrals. We don't want to push our clients and we don't want to look needy. They are useful fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r our IT marketing efforts, though. So, what is the best way to ask?

Always ask for a referral when someone gives you a compli

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ent. If you walk into an office or you're finishing up a project and someone says, “This stuff is amazing. I can't believe that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

I can sit in the conference room now and get my network drive and surf the Web and do email.” or “This is amazing. Our remote

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ffices can talk to each other and we cut down on $5,000 in leased line charges and we're doing it all over inexpensive DSL. You

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

guys are terrific.” This is your time to act.

This is your golden opportunity to ask for An updated testimonial (or any test

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

monial if you don't have one) Ask if they happen to know anyone else who might be able to benefit from your services

The Bott

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

om Line on IT Marketing

One of the best forms of relationship IT marketing is asking your current clients for testimonials and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

referrals. Don't be shy. Your clients will not mind endorsing you if you do good work.

Copyright MMI-MMVI, Small Biz Tech Talk

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - IT Marketing: Establishing Credibility

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