Subjects - Business

Participating in a trade show involves a significant investment of time and money - and your business depends on getting a good return on this investment.

Here are 10 easy ways you can plan ahead for a successfu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l trade show:

1) You can avoid incurring extra fees when you exhibit in a trade show by ensuring that you don't miss any of the deadlines related to registering and exhibiting. Costs go up by a big percentage a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ter the registration and payment deadlines pass, so it's worthwhile to submit your application as early as possible - and to keep good files on each trade show you'll be participating in.

2) You can usually coun

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on the safe arrival of everything you ship to a trade show. But shipping isn't always reliable - and what if part of your trade show booth display, your literature, or other components don't arrive in time? As p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rt of your planning process for the show, you should come up with a plan of action for such a situation, so you'll be prepared to salvage your presentation.

3) Although receiving a really big order at a trade sh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

w can be exciting, you may want to check with other wholesalers to see whether the company that placed the order has a history of paying promptly and in full. Unfortunately, new exhibitors at trade shows are a f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

equent target for scammers who place a large order and disappear after receiving it, without paying the big bill they owe the supplier. Of course, large orders can also be perfectly legitimate; so protect your bu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

iness by exercising caution and checking the company's references carefully.

4) You can use trade shows to test and refine your new product concepts without spending any money on fully producing them in quantity

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Bring a sample or two of a new product to a show, and get customers' feedback on it. If it's a hit, go ahead and take orders for the item and schedule delivery dates that will allow for your production time. If

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the item needs to be reworked to incorporate customers' suggestions - or if it doesn't generate the interest you hoped - it's easy to alter or completely scrap the idea without losing money on production.

5) You

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

trade show booth may be approached by independent sales reps looking for lines to represent. If you're interested in selling your products through a sales rep, consider ahead of time what commission you would be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

able to pay a rep and still be able to meet your expenses and turn a profit. With that information in mind, you'll be prepared to have a productive meeting with a sales rep during or after the trade show.

6) De

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

elop a concise, detailed production plan so you'll know how exactly long it takes you or your supplier to produce certain quantities of your products. Then pad your estimate time slightly. That way you have a hig

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

likelihood of meeting your quoted delivery deadlines, and may be able to pleasantly surprise your customer by delivering early. It's important to know your production time before you go to the show, so you can g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ve your customers accurate delivery dates.

7) When getting ready to travel to a trade show, pack your displays and booth items with quick setup in mind. The things you'll need first for setting up your booth sho

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ld be on the top when you open your boxes. At the bottom of your boxes should be the last things you'll need for setting up.

8) If the show promoter provides table covers for each booth, bring your own table run

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er with your logo on it. You can arrange it over the provided table cover to make your display stand out from the others.

9) Keep your own written record of the weight of each shipping case, both empty and full

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

That way you can ensure that you're being charged for the correct weight by the drayage company and the contractor.

10) Set up your trade show display with "easy information" in mind. Information your potential

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

customers may want to know should be easy for them to find intuitively at your booth, if you're busy with another customer. You can use signs and literature with clear, visible headlines to answer frequently aske

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

questions about your minimum orders, pricing, shipping, etc. If customers have to wait for you to answer their questions and can't easily find the information they need, they'll move quickly on to the next booth

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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