Subjects - Business

Mr. and Mrs. Buyer have just seen a listing photo of a house that's right up their alley. It seems to have the features they want, and it's within thei

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r price range. Now, continuing in the process, they read the details. They read what you've written to describe the house.

This is when the quality of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your listing language either moves them forward, or drops them off.

The first parts of the listing are easy to write, and they're often enough to get

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a buyer to come out for a visit. Number of bedrooms. Square feet. The basics.

But your goal is to get as many interested buyers as possible to come o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ut, which obviously increases the likelihood of a sale. So you have to go beyond the basics. Here are some tips to help you do just that:

Do the ne

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cessary research.
When I'm hired to write about the benefits / qualities of a product or service, I almost always spend more time researching

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

than writing. I never write a single word until I know, with certainty, what's worth writing about and what's not.

The point is, you can't write ever

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ything about a house in a listing — there's no room for that. So you have to examine the property inside and out to find those things that make it trul

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y unique. You have to dig up the unique selling points.

Put the reader in the house.
Whenever possible, try to describe the enjoyment that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

results from a particular feature (as opposed to describing the feature by itself).

Note the difference in the examples below.

Before:

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

This house has a rear deck with a lake view.

After:
Enjoy watching sunsets over Jefferson Lake from your screened-in rear deck.

Befor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e:
The family room features a large brick fireplace.

After:
The family room's grand fireplace will keep you cozy during Colorad

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o winters.

Don't underestimate the small stuff.
If you're creating a short, bulleted “laundry list” of features, be as specific and all-in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

clusive as possible. The house might have a feature that makes you yawn but makes a buyer perk up:

Extra outlets in the media room. Low-maintenance de

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ck material. Wrought-iron gate. Picket fence. Sometimes the smallest things make the biggest difference to people.

Use brand names.
Certai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n brands can add value to a house through name alone. First, you must identify these brand names and make a list of them. This comes from the research

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

we mentioned above.

Then it's simply a matter of weaving them into your property description.

Note the difference in the example below:

Before:
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
b>
Rear deck

After:
Rear deck built with low-maintenance Trex® material (with transferable lifetime warranty).

I've exaggerated t
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
he contrast between these examples for demonstration purposes. But you get the idea.

Conclusion
Buyers are looking for more than a house.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
They also want a home. A house is walls and ceilings. A home is where memories are made. It's up to you to bring this across with your listing language

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Real Estate Marketing -- The Importance of Listing Language

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