Subjects - Business

Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan.

First, do you have a marketing plan to deliver your marketing message? How are you marketing you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rself and your business? Even if you are a Single Office Home Office Business (SOHO) or home based business, you need a marketing plan. Obviously if you are a larger organization, you understand th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e value of having such a plan. HINT: If you don’t have a plan or have been procrastinating about writing a plan, STOP right now. Find; hire someone to help you write that plan. These plans should be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

directly tied to your strategic plan of Who Does What By When within your business plan. Read about where to begin at www.processspecialist.com/articles/DoYouKnowandPlanforthe3RsforBusiness.pdf

Sec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ond, does your marketing message interrupt your prospect or suspect? What makes your message stop your prospects’ behaviors to want to further listen to what you have to say? Look to those now infam

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ous Super Bowl commercials or even the ever-changing ones on television. Why does one commercial literally STOP YOU? Is it the graphics? Is it the music? Is it the content within the message? HINT

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

: Use some measurable term such as double your results, triple your business, increase profits by 100% to interrupt your prospect.

Third, does your marketing message engage your prospect or suspect

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

? OK, now that you have your prospect’s attention, how do you keep it? This engagement may be just for a few moments as in those 30-second sound bites we hear every day. Engaging your prospect is cr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

itical to the success of your marketing strategies. HINT: At this point, you should be providing some benefits that create the What’s In It For Me?

Fourth, does your marketing message educate your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

intended audience? Can you provide some solid education in your message? Citing proven, documented data or statistics helps to solidify your message. For example, within our business services, we pro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

vide a student leadership development and interpersonal skills program (America’s Rising Stars). We let parents know that: “According to the National Center for Education Statistics (NCES), the ave

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rage national timeframe to earn a 4 year degree is 5.3 years. Many universities report that it will take 6 years to earn a 4 year degree.” If you are a parent with a college bound student, would this

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not be a valuable piece of education? Imagine how much more money the parents are envisioning that they will be spending and if they have more than one college bound student, the numbers are incredi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bly high and very, very expensive. HINT: Connect the education to the needs of your prospect.

Fifth and final question, does your marketing message provide an immediate offer? How many times do yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u hear? “If you call right now, we will reduce the price by $50? or “Call right now and you will receive 2 for the price of one.” The offer is clearly stated. Why, because the seller, that being you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, wants the buyer, that being your prospect, to take action right now, not later, but right now. HINT: Be creative with your message by offering a substantial discount if one buyer secures 10 other b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uyers.

Remember, you absolutely need a marketing plan where your marketing message interrupts, engages, educates and offers. If your current message is not delivering these 4 objectives, then take

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

some time to rework your plan. You will be simply amazed by how quickly your results double.

Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com

This article may be freely publishe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Laser machining technology uses high intensity laser beams of varying widths for a variety of applications such as slotting, cutting, and creating holes. It can be used in fabrication of different types of materials such as metals, plastics, vinyl, glass, marble, and graphite. Other materials that can be fabricated using laser machining include nylon, ceramics, carbon fiber, composites, soft rubber, and thin metal foils.

This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers.

Bud Austin took stock of what he liked to do. He liked to travel so he began to explore different options for earning an income while he did what he liked to do. He created a list and after checking out the pros and cons of each option, it hit him. Flea Markets!

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Subjects - Business Marketing Strategy that Doubles Your Results Through 5 Simple Questions

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