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Subjects - 5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big
ideas about what you wanted to accomplish.
I know I did!
Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell.
In the world of marketing, these "big ideas" are cal
Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell.
In the world of marketing, these "big ideas" are cal
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
led goals and objectives. And, they are what dictate your every move, when it comes to marketing, that is.
If you don't have a marketing plan or you aren't familiar with the process, it goes something like this. You establish your vision (that's where you sit down and picture in your mind w
If you don't have a marketing plan or you aren't familiar with the process, it goes something like this. You establish your vision (that's where you sit down and picture in your mind w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
at your business will look like in one year).
If you haven't tried visioning, try it. It can be VERY powerful. When we work through Step 2 in my 10stepmarketing course, I walk you through a question-and-answer exercise to create your own vision for success.
I encourage you to write your
If you haven't tried visioning, try it. It can be VERY powerful. When we work through Step 2 in my 10stepmarketing course, I walk you through a question-and-answer exercise to create your own vision for success.
I encourage you to write your
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ision down because it's like a magnet, pulling you toward success. And, it's great to review it periodically throughout the year to keep it fresh in your mind. (It reminds you WHY you're working so hard!)
Once you've created your vision, write down a few goals (specific things you want to
Once you've created your vision, write down a few goals (specific things you want to
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
chieve) that reflect your vision and write at least one, measurable objective. Measurable means you can easily measure whether you've achieved it or not, so think numbers when writing your objective.
For example, "I want 15 new clients by the end of the year."
Once you have your goals and
For example, "I want 15 new clients by the end of the year."
Once you have your goals and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
objective, you can create a plan to achieve them. This allows you to focus all your time, energy and money on achieving your goals, and to NOT get distracted by spending time or money on other activities. This is what I LOVE so much about having a plan. It absolutely keeps you on track to s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
uccess!
So how do you guarantee your success?
By checking to see how you are progressing toward your goals and objectives AND by making adjustments as necessary. Yes, it really is that simple, but it does take some discipline.
June is a great month to do a "check-up." You're half-way thr
So how do you guarantee your success?
By checking to see how you are progressing toward your goals and objectives AND by making adjustments as necessary. Yes, it really is that simple, but it does take some discipline.
June is a great month to do a "check-up." You're half-way thr
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ugh the year and you've given your marketing time to work.
So are you ready to give your business a 6-month "check-up?" so you can get back on the path to success (in case you've fallen off?!).
Take my 5-step Business Check-up and see how your business is doing.
(1) Update your tracking n
So are you ready to give your business a 6-month "check-up?" so you can get back on the path to success (in case you've fallen off?!).
Take my 5-step Business Check-up and see how your business is doing.
(1) Update your tracking n
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
mbers
The best way to know if a marketing activity is working is to track response. I recommend keeping tabs on your tracking on a monthly basis. If you haven't kept up, update your tracking now.
Create a simple spreadsheet to track the results for each marketing activity you've undertaken
The best way to know if a marketing activity is working is to track response. I recommend keeping tabs on your tracking on a monthly basis. If you haven't kept up, update your tracking now.
Create a simple spreadsheet to track the results for each marketing activity you've undertaken
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
For example, number of leads they have produced, or number of new clients or sales generated by each activity.
(2) Evaluate how well each marketing activity is performing
Sit down and review your tracking report. Prioritize your marketing activities, putting the most effective ones at t
(2) Evaluate how well each marketing activity is performing
Sit down and review your tracking report. Prioritize your marketing activities, putting the most effective ones at t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e top of your list and the least effective ones at the bottom.
If you've found activities that aren't producing results, you may want to consider dropping those activities. Make a decision to spend more time, energy or money on the activities that are producing the best results. You may ev
If you've found activities that aren't producing results, you may want to consider dropping those activities. Make a decision to spend more time, energy or money on the activities that are producing the best results. You may ev
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
en want to try new activities to replace those you drop.
(3) Check your progress toward your vision and goals
Review your vision and goals. How close are you to achieving them? If you're at least half-way there, that's good news! You're on track and you can probably continue doing what
(3) Check your progress toward your vision and goals
Review your vision and goals. How close are you to achieving them? If you're at least half-way there, that's good news! You're on track and you can probably continue doing what
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
our doing to achieve them by years-end.
On the other hand, if you aren't close to half-way yet, you'll need to evaluate why and make any necessary changes to your marketing activities, how you're spending your time, or other aspects of your business to help get back on track.
(4) Measure y
On the other hand, if you aren't close to half-way yet, you'll need to evaluate why and make any necessary changes to your marketing activities, how you're spending your time, or other aspects of your business to help get back on track.
(4) Measure y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ur progress toward your objective
If you said you wanted to get 15 new clients this year, how many do you have so far? If you have between 7 and 9, congratulations! You're on track. And if you continue to do business and market as you have for the past 6 months, you'll likely achieve you
If you said you wanted to get 15 new clients this year, how many do you have so far? If you have between 7 and 9, congratulations! You're on track. And if you continue to do business and market as you have for the past 6 months, you'll likely achieve you
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
goal of 15.
If however, you only have 3 or 4 new clients so far, and you don't have a bunch of prospects in the pipeline, it's time to re-evaluate your marketing activities. Have you been consistently implementing your plan? Or have you fallen off track a bit? Answer honestly. It's imp
If however, you only have 3 or 4 new clients so far, and you don't have a bunch of prospects in the pipeline, it's time to re-evaluate your marketing activities. Have you been consistently implementing your plan? Or have you fallen off track a bit? Answer honestly. It's imp
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rtant to distinguish between marketing that isn't working and marketing that just isn't getting done.
Once you determine which is the case for you, you'll be in better position to make decisions about what you need to do to get back on track toward achieving your objective.
(5) Adjust your
Once you determine which is the case for you, you'll be in better position to make decisions about what you need to do to get back on track toward achieving your objective.
(5) Adjust your
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
marketing accordingly
Once you've evaluated your current situation, you'll need to make some decisions about how to move forward. If you're on track, then keep on doing what you're doing.
If you've determined that several of your marketing activities simply aren't generating the results y
Once you've evaluated your current situation, you'll need to make some decisions about how to move forward. If you're on track, then keep on doing what you're doing.
If you've determined that several of your marketing activities simply aren't generating the results y
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
u had hoped for, then consider revising or dropping them from your plan, and trying something new.
If you've simply discovered that you haven't stuck to your marketing plan on a consistent basis, re-commit right now to stay on track.
The good news is, you've still got 6 months to achieve t
If you've simply discovered that you haven't stuck to your marketing plan on a consistent basis, re-commit right now to stay on track.
The good news is, you've still got 6 months to achieve t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e success you set out to achieve. Make changes NOW to guarantee your success at the end of the year. It's in your power to achieve!
If you don't have a marketing plan, you're missing a key ingredient in the success of your business. Don't know how to write one or where to start? The 10st
If you don't have a marketing plan, you're missing a key ingredient in the success of your business. Don't know how to write one or where to start? The 10st
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
pmarketing™ System is a great solution because its simple, question-and-answer format walks you through every step you need to take to create, implement and track your marketing plan. And, it's guaranteed. For more information visit www.10stepmarketing.com
(C) Copyright 2005 Debbie LaChus
(C) Copyright 2005 Debbie LaChus
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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