Subjects - Business

Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

contact. One of our clients has even said that recipients call if her newsletter is a few days late.

A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to communicate.

Provide Informat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion :: new phone numbers, address changes, new hires, additional services.

Get feedback :: announce a contest, run a survey, promote a hotline.

Brag :: share recent successes, a case study, announce staff speaking and publishing efforts.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

It’s very important to provide some non-self-serving information too. Educating your audience about your field can only enhance your image and the value of your relationships.

If gathering all this information on a regular basis seems d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aunting, it doesn’t have to be. There are ways to manage the task and develop a valuable piece in a timely and cost-effective manner.

Schedule :: Seriously think about how often people want to hear from you, as well as how much

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

time you have to devote to a newsletter. Time does cost money, whether you do it yourself, delegate it to a staff member or contract with an outside creative firm. Develop a schedule you can sustain.

Size :: How long should it be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

? Look at others in your field, ask good clients, and think about how much time you want yourself, your staff or your service provider to invest in this project.

Scope :: What is it going to be about? One way to tame content is t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

choose a few areas to cover and write articles within those areas. For each section, have a list of topics. When building each issue, fill each "slot". You can also expand and re-purpose content you already have. Create a "news" section t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o re-purpose press releases, a "question of the month" that draws from the FAQs on your website. What to include depends on your audience. Longtime clients may connect with knowing that Mary Jones had twins last month, but will the CEO of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your hottest prospect?

Send :: Choose your mailing list according to the goals of the project. Is the main purpose client contact, prospecting, education or something else? You can pull names from your own database, build a new l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ist from research, or rent lists from a variety of list brokers.

Style :: Are you going for a casual note or a professional communiqu?? The answer lies in your brand. This piece, as in all good marketing development, should not

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be developed in a vacuum. Your newsletter should be an integrated element of your corporate positioning. Maximizing a budget

After managing schedule, size, scope, sending, and style of a newsletter, the last "S" in the list

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

could easily be "Spend." If launching a newsletter still feels time consuming, expensive and beyond your experience consider these ideas for getting a professional look while watching the budget:

Existing content :: Just about e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

very industry has resources to buy, rent or republish (with permission) everything from articles to complete newsletters.

Stock design :: Want a professional look, but custom creative is out of the question? Try using templates f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

om simple publishing programs, preprinted papers, or have a designer create a template that you can fill in every issue.

Preprinting :: Have your designer develop a shell that can be printed in color. You or your designer can typ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eset each issue, then copy or digitally print in black.

Email :: Skip the printing. Eliminate printing and postage costs by sending an e-newsletter. From a simple email to a fully designed interface linked to your website, the op

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tions are rapidly expanding for digital communication. Maximizing your effort

Newsletters are a bonus, as articles can be multi-purposed to become a section on your website, a submission to other online and off-line publicati

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ons, the basis for other marketing tools and the outline for seminars and speaking engagements. That’s four potential uses from one effort.

Maximizing your ability

Most professionals are not trained designers, marketers or desk-top-publi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

shers. Think carefully about the cost/benefit ratio here. If you are putting in extra hours struggling with details and the results don’t reflect the style and quality of your business.

The most important thing to remember when developing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

any tool is to think about the why. If you haven’t spent the time to develop you message, position, brand and strategy you are on a path with no destination. If you know where you’re headed, a newsletter can help make it an easier journey

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Accounting software has been gaining momentum over the past years. Companies which use these software vouch for their efficiency to handle loads of accounting functions but do not add up to the costs unlike hiring a pool of trained and licensed accountants.

Author makes a bold promise that he can create in excess of $ 1,000,000 in money for his readers.This is without costing them a penny. Teaching the equivalent of modern day alchemy.

No matter how adept a marketer you develop into, you'll still be a finite human being. We vigorously urge you to be fruitful, and multiply your small business marketing efforts by creating a core team made up of key employees. You already know who the achievers are in your company. They're that 20% of the workforce that is dedicated to the company and excels in their positions. They are the people that the company is built upon.

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