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Subjects - Motivate Your Market Force
Intro
Want me to tell you something on how you can motivate your market force in 2005. I will do so today. Tell you ideas that will power your marketing and promotions with force, if only you will appreciate their simplicity and
Want me to tell you something on how you can motivate your market force in 2005. I will do so today. Tell you ideas that will power your marketing and promotions with force, if only you will appreciate their simplicity and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
common sense. Tell me.
A critical question: How simple, motivational and forceful are your communications and market
thrust? Is it all creativity, hi-tech and strategy, but no force? How easily digestible and real are your promo
A critical question: How simple, motivational and forceful are your communications and market
thrust? Is it all creativity, hi-tech and strategy, but no force? How easily digestible and real are your promo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ional messages?
Simplicity and Common Sense
This is a winning combination in today's marketplace, yet many corporate bodies and professionals discount them. The more complex your marketing, the more forceful, so they think. Not
Simplicity and Common Sense
This is a winning combination in today's marketplace, yet many corporate bodies and professionals discount them. The more complex your marketing, the more forceful, so they think. Not
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nymore. If you must lead the pack in your business, then keep your product packaging and marketing simple. You must stoop to the level of your consumers and communicate with force. These days, as you communicate and sell, you have
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
to motivate your workforce and your customers. Why? Motivation and simplicity, they are the power, the market forces that will rule business this year. Without them, there is no force in your marketing. Some ideas.
1. Create your
1. Create your
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
own medium
Your marketing costs should not be too heavy. You can keep it low by creating your own medium that is simple and cost effective. Here is what an American company does. It plants corporate messages right on the back of
Your marketing costs should not be too heavy. You can keep it low by creating your own medium that is simple and cost effective. Here is what an American company does. It plants corporate messages right on the back of
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
complimentary cards of its employees. The messages are seasonal. It can be on your vision/mission, ethics, quality control, or social responsibility. In not more than 30 words, you tell your story.
2 CEOs : Sweep the floor
CEO's
2 CEOs : Sweep the floor
CEO's
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
How do you communicate with your workforce? Do you limit it to managers? What about the staff at the bottom? They have information no one else has. Kenneth Hendricks, CEO of an American company gives this idea: "If you want to kn
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
w really what is happening in most companies, you talk to the guy who sweeps the floor. Nine times out of 10, he knows more than the President. So I make it a point of knowing what my floor sweepers know even if it means sweeping
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he floor .
3. Business Mail
Who handles incoming mails for your company? Is it the corporate messenger? He collects all mails, sorts and distributes? Time to stop else you won't know when you sink. Besides, you can miss big busi
3. Business Mail
Who handles incoming mails for your company? Is it the corporate messenger? He collects all mails, sorts and distributes? Time to stop else you won't know when you sink. Besides, you can miss big busi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ess opportunities from a customer complaint or suggestion in a letter. Much depends on how your letters are handled. Handling mails can be a manager's job, no longer a messenger's job. Some CEOs insist on reading other mails besid
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
es those marked for their attention, or with their names. Treat all mails as if they are Letters to the Editor . Every magazine or newspaper worth its salt publishes such letters. Some even give financial rewards for the "star" le
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ter of the week to encourage readers to write. CEOs, you can be the Editor of your incoming mails.
4. CEO Marketing
CEOs go out and sell. Do not limit your exposure only to your air conditioned offices. Go out and sell. When you
4. CEO Marketing
CEOs go out and sell. Do not limit your exposure only to your air conditioned offices. Go out and sell. When you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
do so, you power your corporate marketing and improve the bottom line. Do nott stay at head office holding endless management and board meetings. If that is your style, then watch out. It will soon reflect in your balance sheet. N
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
xt Annual General Meeting, shareholders will call for your head. You must motivate your market force. Take this advice from Jim Roch, CEO, the Boston Beer Company in the USA...."If more CEOs had to go out and sell their products,
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ay in day out, they would pay a lot more attention to what they were making. When you are out there selling, there's no place to hide. It is the acid test".
5. Have an Open Day
Why shield your operations from your customers and
5. Have an Open Day
Why shield your operations from your customers and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
other stakeholders. When they look at your business, all they see are corporate head offices, managers, titles, cars, promotions, and maybe your marketing team. And your customers are now wondering who are you? How do you operate?
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
What do you do? What are your pains? Where are you going? They want to see you as you operate, not just bombarded by your marketing communications that maybe all promotions, no reality. Customers want persuasion now, not promotion
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
. And persuasion begins with being real and open.
Educational institutions do that with Open Days. This is the day they throw their gates open for parents and other stakeholders to visit and see how they operate, how they teach,
Educational institutions do that with Open Days. This is the day they throw their gates open for parents and other stakeholders to visit and see how they operate, how they teach,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ow the students interact with teachers, how they assess the pupils performances, to criticize, offer suggestions and get a feel the rhythm of the school.
You want your customers to measure your business pressure, have an Open Day
You want your customers to measure your business pressure, have an Open Day
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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