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Subjects - 15 Ways to Promote eLearning Programs
Pre-note: In this article, teleclass is an example used to
illustrate one type of eLearning market. The tips work the
same for other eLearning programs, including, but not
limited to, teleseminars and ecourses.
In the mid-1990s, the teleclass format began and was named, distance learning. During these early years, learning institutions, particularly universities, were chief users of this format. Mainly due t
In the mid-1990s, the teleclass format began and was named, distance learning. During these early years, learning institutions, particularly universities, were chief users of this format. Mainly due t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
o the large equipment investment
needed at that time. Now, due to technology changes and
cost reduction, people can give and attend ePrograms without
leaving their chair or selling their first child. No
parking challenges, auto expenses, or travel time required.
Another benefit to learning by phone is that your listening
skills will reach new heights quickly.
In 2003, technology allowed a single conference l
In 2003, technology allowed a single conference l
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ine to
expand from 30 to 150 participants per line. Affordable
conference lines were previously only available in certain
states, Florida and Nevada. Now other states, like New
York, are jumping in on this bandwagon with affordable
rates.
Currently, a 24/7 conference line, is available to rent around $600 a year. An alternative is to rent the line by the hour. This can range between $10 to $20 per hour de
Currently, a 24/7 conference line, is available to rent around $600 a year. An alternative is to rent the line by the hour. This can range between $10 to $20 per hour de
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ending on the service features desired. You can also
share a line with one or two others to reduce your cost. I
recommend finding line-share partners who are in other time
zones, it makes sharing easier.
Zero-cost teleconference lines at available at http://www.mrconference.com and by other vendors. Most of these services have flaws that range from automatic disconnect if no voice is detected every 8 to 10 m
Zero-cost teleconference lines at available at http://www.mrconference.com and by other vendors. Most of these services have flaws that range from automatic disconnect if no voice is detected every 8 to 10 m
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
inutes, to
being blocked from entering the call because of overstressed
lines. I recommend the leader dialing in 5 to 10 minutes
early to secure the line, however, this doesn't mean that
all participants may not experience over trafficked busy
signals.
Actually, teleprograms will not take the place of "being there" for all people. The skills and experience of the teleclass leader or host can also make or brea
Actually, teleprograms will not take the place of "being there" for all people. The skills and experience of the teleclass leader or host can also make or brea
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the learning
experience. There are just as many teleclass leader styles
as people. If you have never experienced a teleclass, I
recommend attending four or five before deciding if the
format is or isn't for you.
15 Tips To Help Promote Your eLearning Programs
1. If you produce your own eNewsletter, electronic newsletter, or eZine, electronic magazine, or printed newsletter, add an eLearning announcement se
15 Tips To Help Promote Your eLearning Programs
1. If you produce your own eNewsletter, electronic newsletter, or eZine, electronic magazine, or printed newsletter, add an eLearning announcement se
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ction.
2. Contact other newsletter editors and ask to have your program announced in their issue. You can swap ad space, your ad for their ad, exchange ad space for participation, offer a commission option, purchase the ad, or pay per click-through. I don't recommend paying for click-throughs unless excellent tracking systems are in place. In order to attract, make sure their target market and yours match.
3
2. Contact other newsletter editors and ask to have your program announced in their issue. You can swap ad space, your ad for their ad, exchange ad space for participation, offer a commission option, purchase the ad, or pay per click-through. I don't recommend paying for click-throughs unless excellent tracking systems are in place. In order to attract, make sure their target market and yours match.
3
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
. You can also use pay-per-click through search engines
like Google’s AdWord program. If you go this route, I
suggest you purchase an ad analyzer software (about $100) or
a service (average $19.95/month) to maximize time and reduce
mistakes.
4. Place notices all over your web site -- especially your main page -- about the program. Remember: posting announcement notices is actually passive marketing. You wil
4. Place notices all over your web site -- especially your main page -- about the program. Remember: posting announcement notices is actually passive marketing. You wil
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
still need to pull visitors to the site.
5. Write and distribute Internet articles on the same subject. Unable to write, hire a ghostwriter. Allow four to twelve weeks for this process to begin pulling visitors to your website. The number of articles distributed will proportionally be your return. My low end measurement has been: 1 article = 10 visitors or more = 8 new eNewsletter subscribers = 1 sale. Hig
5. Write and distribute Internet articles on the same subject. Unable to write, hire a ghostwriter. Allow four to twelve weeks for this process to begin pulling visitors to your website. The number of articles distributed will proportionally be your return. My low end measurement has been: 1 article = 10 visitors or more = 8 new eNewsletter subscribers = 1 sale. Hig
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
h end: 1 article = 350 new
visitors = 125 new subscribers = 10 sales. This is now one
of the top five Internet promotion building attractions.
6. Since ePrograms don't require people to be physically present, attendance is now open internationally. Thus, you will want to distribute information about your eLearning opportunity globally. Find places in other English-speaking countries like the United Kingdom,
6. Since ePrograms don't require people to be physically present, attendance is now open internationally. Thus, you will want to distribute information about your eLearning opportunity globally. Find places in other English-speaking countries like the United Kingdom,
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
anada, Australia, and
New Zealand. If you speak a foreign language, you can even
offer the same program in that language. Spanish speaking
ePrograms are in high demand.
7. Mention your eProgram on other ePrograms you attend. You can slip it in with a question or when presenting your personal information to the class.
8. Add a promotional paragraph about the program to all your outgoing e-mails, called signat
7. Mention your eProgram on other ePrograms you attend. You can slip it in with a question or when presenting your personal information to the class.
8. Add a promotional paragraph about the program to all your outgoing e-mails, called signat
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ures in Outlook. Choose HTML
design in your software and add a picture of the leader/host
along with a link to where someone can register or find out
additional information.
9. Join market-rich discussion lists, billboards, or chat rooms. If direct solicitation isn't permitted, sell gently through your signature or indirect questions.
10. Write a press release for each eProgram. Become a member of PR Web htt
9. Join market-rich discussion lists, billboards, or chat rooms. If direct solicitation isn't permitted, sell gently through your signature or indirect questions.
10. Write a press release for each eProgram. Become a member of PR Web htt
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
p://www.prweb.com/. Membership is
fr*e*e. This number one website attracts a very high
percentage of media personnel.
11. Accumulate a list of all the local newspapers that offer fr*e*e community event announcements. Inquire into their deadline and submission requirements. You will also want to ask how can may confirm receipt of your information. They don't intentionally leave information out, however, they
11. Accumulate a list of all the local newspapers that offer fr*e*e community event announcements. Inquire into their deadline and submission requirements. You will also want to ask how can may confirm receipt of your information. They don't intentionally leave information out, however, they
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
move at a fast pace and things do get lost in the shuffle.
Special note: Most community list ads are for fr*e* events.
Use a three-ring binder to record the advertising information. You can also save the information in your e- mail software, like Outlook, and your Internet browser software, in a separate "Community newspaper" section. However, if the hard drive crashes, make sure the information safe. Due to
Use a three-ring binder to record the advertising information. You can also save the information in your e- mail software, like Outlook, and your Internet browser software, in a separate "Community newspaper" section. However, if the hard drive crashes, make sure the information safe. Due to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the value of this information and
the amount of time you spent accumulating it, you still may
want to keep updated printouts just in case. Even a backup
diskette in the binder. Having a paper version also helps
when the computer is off or you need to transport the
information. This is also a great item to delegate to a
virtual assistant.
12. Add your announcement to your telephone answering script. Change
12. Add your announcement to your telephone answering script. Change
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
it whenever you are offering a new eProgram.
Give instructions as to how to register -- and it’s
important to make this as easy as possible for them. Don't
forget some marketing tidbits of "what’s in it for them
(WIIFM)" to register and do it now.
13. Use fr*e*e ePrograms or offers to provide a taste and attract participants to register for longer paid programs. Offers can include: ebooks, ecourses, special r
13. Use fr*e*e ePrograms or offers to provide a taste and attract participants to register for longer paid programs. Offers can include: ebooks, ecourses, special r
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
eports, or
even a professional white papers. Offering a transcription
of the program or an audio copy is another great offer.
14. List your class in teleclass directories. Some directories require that you attend their particular teleclass-leading course. A big downfall in time and expense in the short-run, however, good investment for the long term. Here are a few directories to get you started:
http://www.
14. List your class in teleclass directories. Some directories require that you attend their particular teleclass-leading course. A big downfall in time and expense in the short-run, however, good investment for the long term. Here are a few directories to get you started:
http://www.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
seminarannouncer.com
http://www.teleclass4u.com
http://www.teleclasslive.com
http://www.teleclass.com
http://www.thefeelgoodplace.com/freetele.htm
http://www.Yahoogroups.com -- over 30 places to post your eProgram listing.
15. If you give speaking engagements or even when you participate in other events, seminars, workshops, give out flyers on your eProgram. Works well in networking groups
http://www.teleclass4u.com
http://www.teleclasslive.com
http://www.teleclass.com
http://www.thefeelgoodplace.com/freetele.htm
http://www.Yahoogroups.com -- over 30 places to post your eProgram listing.
15. If you give speaking engagements or even when you participate in other events, seminars, workshops, give out flyers on your eProgram. Works well in networking groups
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
too. Take the flyers to the libraries, senior and civic
centers.
FYI, names of ePrograms can seem confusing at times, however, there is a standard for what to expect depending on the name. A teleseminar usually has very little interaction between leader and attendees. It is set up to instruct and participants to solely listen. Sometimes a brief Q&A period is spaced in-between subtopic changes.
On the other
FYI, names of ePrograms can seem confusing at times, however, there is a standard for what to expect depending on the name. A teleseminar usually has very little interaction between leader and attendees. It is set up to instruct and participants to solely listen. Sometimes a brief Q&A period is spaced in-between subtopic changes.
On the other
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
hand, a teleclass provides more time for
participant to participant or participant to leader
interaction. It has a higher ratio of free forming. A
teleclass format copies more of the workshop atmosphere. A
teleprogram, is a teleclass delivered over a period of time,
like a class at a learning institution. The term eProgram
is a compilation, or overview term, of all electronically
delivered learning programs
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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