Subjects - Business

An exhibition may be broadly defined as a trade fair where various companies can showcase and demonstrate their newly launched and existing products in order to highlight their positive features to prospective customers. In an age where how well a product is marketed and campaigned about l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

argely determines its commercial success, exhibitions are some of the major ways manufacturers and dealers can extensively market about their newly launched products. Unlike retail shops where products can be demonstrated only to a limited number of customers and prospective clients, since

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in an exhibition people from different regions all around a center come to view the products the number of visitors checking a company’s products is significantly higher.

In today’s corporate world of cut-throat competition, having a cutting edge over competitors within the same field is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

one of the most important tasks for a company to achieve. In an exhibition since numerous companies come together in order to market their products, designing and presenting resources and products in a unique, individual way in order to attract the attention of prospective clients is one o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the major jobs before a company. Apart from manufacturing products marked with their own unique selling points (USP), they have to be presented at a trade fair in a manner most likely to catch the consumer’s eyes. For this reason, right from the basic structure of their exhibition stands

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to the smallest details of the interiors a company has to establish its stand in a unique way. While some companies assign their own creative departments to look into these designing matters, others often hire professional architects and interior designers for setting up their exhibition s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ands.

Interior designers dealing with setting up of exhibition stands usually operate in a series of successive steps. Once the basic design of an exhibition stand is decided upon, the infrastructure is set up in such a way that basic features like electric and water lines as well as safe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ty measures and emergency exits are securely implemented. Workers then construct the outer structure out of the desired materials. Keeping the presentation factor in mind features like layout, shape, form and overall appearance are given primary importance while designing and setting up an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

exhibition stand. In order to attract the potential clientele some companies ask their architects and interior designers to implement various graphics and audio-visual features in their exhibition stands, others use various lighting schemes in order to create the desired atmosphere and int

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

erior environment. Companies may also opt for making proper arrangements for their customers to sit and relax and also arrange for various hot and cold beverages to be offered to their visiting clientele.

In order to make construction and other arrangement-making processes an easier job,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

any companies today like to buy ready-made exhibition set-up schemes directly from service providers. From carpets and walls to lightings and power points most of these packages include a large number of features. Although these packages make construction and set up of exhibition stands an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

overall easier job, since they are available ready-made at the market they can be accessed by a large number of companies at the same time. This not only loses the individual touch from a company’s exhibition stand get-up but also by making it no different from numerous others around, it l

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oses the power of attracting prospective customers.

With the current trends where individuality matters most and caters best, the best bet for a company wanting to make its mark would be to employ professional designers for designing the structure and get-up of its exhibition stand. Most

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

xhibition contractors, today, operate via small teams of interior designers who, once a project is explained to them, step by step implement all the details until the exact requirement is met. A company should first analyze its own unique motives and goals and based on these fundamental fa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ctors should design a plan with the help of exhibition contractors and designers. The basic layout of the whole project should be designed in such a way that the company’s individual goals are well met and simultaneously products are presented in a way best suiting the customers’ requireme

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts. Whereas, some companies opt for building double-storey stand structures for better overall view, others prefer to keep theirs single storey.

As in other business dealings, in designing, structuring and carrying out an exhibition also the company should focus on simultaneously satisfyi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng their customers and maximizing their financial profits and goodwill. Keeping all these factors in mind, deals should be settled with exhibition contractors for designing a company’s exhibition stands.

Once the specific requirements of a company are given, most exhibition contractors to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ay, implement their programs by means of a large number of equipments and facilities. From designing the primary layout drawings and digitally preparing 3D CAD visualizations in full colors to detailing all the lighting, graphics and finishing touches exhibition contractors go about implem

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

enting their works in a series of meticulous steps. From constructing stands out of quality materials licensed by local regulations to installing fully functioning electric, telephone, internet, fax, water and waste lines, all necessary works are performed by exhibition contractors by thei

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

extremely efficient installation teams.

About Author:

Steve Brennen is a Director at Oakmace Ltd one of the United Kingdoms leading Exhibition Design and construction companies and has over twenty years experience in the exhibitions industry. For more details please visit www.oakmace.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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