Subjects - Business

Using direct mail to reach prospects and customers is one of the tried and true methods to generate leads and sales for small businesses. New technologies available today

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can increase the impact that direct mail can have on the bottom line. Here are three simple ideas to consider adding to your direct mail project.

Segment your list
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
>. Okay, this is not a new concept but there are new resources available that make it easier. Develop a profile of the most likely candidates for your offer. What crite
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ia did you use? If they include things like geography, profession, family size, age, income, gender, or mortgage interest rate, a list vendor may be able to help. In fac
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
, vendors dedicated to a certain industry can provide even more options. Lists companies have grown more specialized in recent years and have made their services availabl
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
online. I have used InfoUSA to get segmented consumer list with success. They allow you to build and purchase custom lists online, without even speaking to a sales repr
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
sentative and segmenting tools are included in their price.

Now that you’ve built a great list it’s time to tailor your message to their particular wants and needs. Agai
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
, this has always been a good idea for direct mail users, but technology now allows you to go further. Today’s print vendors use digital presses that allow use of vari
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ble data, without compromising print quality. (i.e. “hello bob, try acme lawn service and have the best lawn in golden ponds” Variably printed direct m
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
il, or one to one marketing, can boost response rates and conversations and hardly costs any more money than traditional methods. (In fact, it doesn't cost the printers a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
y more at all in terms of printing costs.) Modern Postcard offers variable printing on postcards as do many other vendors. Type ‘variable postcards’ into Google and see
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
hat you find.

To maximize your variably printed mail, try to tap into your target list’s unique interests. In addition to using their name on your project, why not add i
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
formation on their favorite team (based on their location) or make different offers to different parts of your list, based on age or gender? As a cross selling tool, vari
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ble printing works great – simply determine which products would complement what your customers have purchased already and send them a post card.

The third way to improve
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your direct mail results is personalized URLs or PURLs. Companies like Cierant and BlueTreeDirect will help you set up a mini site to complement your direct mail c
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mpaign including a URL containing your recipient’s name. For example, if you mail to a prospect named Jane Smith, her PURL could be located at janesmith.acmelawncareoffer
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
.com. Once she arrives, the message will again be personalized for her (Hi Jane, Welcome to Acme!)

In addition to being attention grabbing, personalized URLs add
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he ability to track direct mail projects more closely. By being able to view each individual’s response to your project, you can tweak and test your offers until you find
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the one that gets the best response. PURLs usually cost a few cents a piece plus a one time set up fee.

If you are a small business owner, direct mail continues to be a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
reat option for generating leads for your sales funnel. Try adding these emerging technologies as a catalyst to supercharge the process and enjoy the results that you get

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Direct Mail on HGH - 3 New Technologies That Boost Results Without Breaking the Bank

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