Subjects - Business

With more and more people corresponding through e-mail, now is the time to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

differentiate your business by personalizing your contact with a simple and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

inexpensive postcard. There are so many reasons why you should send postcar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ds regularly. They are affordable (whether homemade or purchased), inexpens

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ve to send, fast to write and fun to receive!

Following are just a few rea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sons to add a personal touch by sending postcards to your customers:

1. To

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

say thank you for their business.

2. To inform them of an upcoming sale or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

special offer.

3. To invite them to a meeting, open house, or to visit yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r website.

4. To set yourself apart from the crowd. When others are sendin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g email, sending a postcard leaves a lasting impression.

5. To remind them

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you are here for the duration and want them as a customer for life.

6. To

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

let them know about new and exciting products your company has just launche

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.

7. To let them know you reward generously for leads and referrals.

8. T

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o locate a prior customer whose email address is no longer valid.

9. To de

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

onstrate that you care about them as people as well as customers.

10. To k

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eep your clients excited about doing business with YOU! Set a goal to send

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en post cards a week by carrying a stack of blank, stamped postcards with y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou at all times.

Turn those moments waiting for an appointment or watching

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the kids at the park into productive, relationship-building time (by writin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g a few postcards each and every week) and watch your customer loyalty grow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many employees of large companies look to the employer to provide CeMAP training. This article looks at the trend of companies no longer providing this type of support.

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Subjects - In Direct Sales - Build Rapport With A Personal Touch

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