Subjects - Business

Direct marketing works well for many types of small businesses, but h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ow does it work compared to radio advertising? Well let us look that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the very different advertising venues and consider each of them on th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ir own merits first.

Radio is fairly immediate and goes out to a lar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ge area and it costs very little per each listener. Radio is not list

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ned by everyone only certain types of people that enjoy what that sta

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion is playing generally. People have peak times they listen to cert

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in radio stations, such as the commute to work or the drive home. Som

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e stations are listened to at the office, while others in the home. S

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me play songs in Spanish, some all English and each radio station has

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a target audience to be considered and you as a business person have

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to decide if their listeners match your target audience.

Direct mai

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

advertising is target to areas or groups of people in certain zip co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

des and districts. Only some people ever open advertising direct mail

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pieces. Generally a business can target an exact area, which is in a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

10-mile radius of their business. Direct mail is not very expensive p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r unit mailed.

Now then back to the question, which is better direct

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mail marketing or radio. Well, we really cannot compare these to. It

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

depends on far too many more details. Each has its place and reason.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Perhaps you should not compare them at all? Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Direct Marketing VS Radio Advertising

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