Subjects - Business

If you want to make sure your prospects stay GLUED to your sales copy once they start reading, then this is the most exciting and important message you will ever read!

Keeping your prospects glu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed to your sales copy isn't easy, but remember what I said yesterday:

The sole purpose of your first paragraph is to get you to read your second paragraph. And being the smart marketer you ar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e, you therefore "automatically" know, the purpose of your second paragraph is...

Correct!

The purpose of the second paragraph is to get you to read the third paragraph.

Good going there sunsh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ine -- no need to bring you back from the dead -- at least not yet anyway.

So today we'll look at the second paragraph of our mock display ad.

Again, you can check out that original ad (and eve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n print out a copy of it) right here:

http://www.kingofcopy.com/tips/real_estate_ad_071505.htm

The second paragraph says, "We have developed a completely unique real esate system which not only

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

helps our agents easily earn over $100,000 a year, but also pro-vides exceptional service for our many clients."

Good things about this: BLuntly, any goodness this paragraph delivers is com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pletely submarined by the one completely stupid and amateurish move this writer made.

And here it is:

As soon as you started saying "WE have developed", your immediately started raising your p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rospects "bullshit" detector.

See, right away, your telling them...

THIS IS A SALES PITCH!

Which completely nullifies anything going on that's actually good here.

When you write your sales co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

py, although there are exceptions to the rule (like when you're telling a story about yourself, for example), you want to write this glowing review about your product, as if it was coming from

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

an unbiased and neutral third party -- someone with NO vested interest.

Also, I'm not sure "providing exceptional service" is something that's a primary benefit to realtors who may be interest

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ed in this product.

It may be a benefit, but it's probably not something you'd highlight in your display ad.

Here's something I might say instead:

"You see, an amazing new prospecting system ha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s recently been developed that totally turns the tables on your sellers and buyers. Instead of worrying about where you're going to find your next seller, using this system, your sellers end u

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

p being the one's HOPING to find you!"

And so, from the beginning, your copy so far, would read like this:

"If you are a highly motivated real estate agent with a burning desire to increase yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur commissions by at least $100,000 dollars in the next six months -- regardless of what level you're at now -- and if you're sick and tired of dealing with buyers and sellers who really aren't

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as sincere as you felt they were up-front... and you've had it "up to here" with people trying to whittle your commissions down to practically nothing... then this is the most exciting and im

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

portant message you will ever read!

You see, an amazing new prospecting system has recently been developed that totally turns the tables on your sellers and buyers. Instead of worrying about wh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ere you're going to find your next seller, using this system, the sellers end up being the one's hoping to find you!"

Tomorrow we'll check out how to continue on with this paragraph, and we'll

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

see what else you must include in your sales pitches, so they're a little more convincing than those beauty pageant contestants who all say "World Peace" whenever they're asked what their one w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ish is.

If you check out this tip online, you'll be able to see the italics and emphasis I've placed on certain words for pausing and sounding purposes.

You can see that here: http://tinyurl.c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

om/98ojw

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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