Subjects - Business

From time to time, many of us have difficulty remembering names and other details about p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eople we've just met -- at networking events or elsewhere.

I've been blessed with very g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ood memory, and sometimes I too forget names of people a few seconds after we've been int

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oduced. How embarrassing!

A common suggestion is that you repeat the person's name many

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

times so you remember it.

However, I have found that this technique doesn't alwa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s work.

Do you know why this is?

Because, while my mouth is talking, my mind i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s elsewhere. So the name that I've just repeated 17 times never really registered!

If yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u often have difficulty recalling someone's name seconds after you hear it, don't despair

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

-- it's not because your memory is bad.

It's probably because your mind was elsewhere. Y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ou were probably spacing out, or rehearsing what to say next, or wondering how to make a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ood impression, or something along these lines.

What's the solution, then?
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
ng>

Simple really -- just pay attention. In other words, stay present and truly particip
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ate in the conversation.

We remember things that are important and interesting to us --
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
o matter how trivial.

So when you're able to stay present, you give yourself a chance to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
really listen. And when you listen without getting distracted, you retain what's importa
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t and relevant for you without even trying.

Check it out, and I think you'll find that t
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
his statement to be true in your life as well.

And how do you stay present and f
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ocused?

Just practice.

Practice bringing yourself back to the conversation eve
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
y time you drift away.

Simple ways to practice staying focused during conversations is c
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
overed in module 3 of the Effortless Networking home-study program. For details see below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Subjects - Effortless Networking: Do You Have Trouble Remembering People's Names?

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