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    Do you feel comfortable when meeting people for the first time and telling them what you do?

    A
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    re you comfortable with your 'elevator speech' so that it rolls off your tongue and naturally p
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    iques people’s interest and invites questions?

    Your elevator speech is designed to invite ques
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    tions by raising people’s interest level. If you don’t have an elevator speech it is a good ide
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    a to think one up. Raising the level of interest from people in your service or product is the
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    eginning of a networking relationship.

    Net working though is also about being a good listener
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    and interested in other people's products or services. If you don’t listen carefully, respectfu
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    lly and with a measure of interest then you probably won’t hear the opportunities that could be
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    opening up for you.

    Net working is a two-way street. The give and take that is necessary for
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    a good business relationship. If you think of net working as a Spider’s web with all the seemin
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ly ‘sticky stuff’ - like a good elevator speech - that floats around until it catches and latch
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    es onto a firm foundation.

    Then the prospective business partners can then, like the spider, s
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    trengthen the connection. Your web can then do its job of catching prey. Over time, the strengt
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    h in that seemingly flimsy ‘sticky stuff’ is enormous.

    SIDE BAR:

    Did you know that if you com
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    pared a ton of Steel to a ton of spider web (if someone was daft enough to harvest it!) that th
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    spider web is capable of carrying a heavier load?

    END SIDEBAR:

    The same applies to creating
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    and strengthening good business relationships. It is these networks that make or break your bus
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    iness. It becomes your own personal web to catch your chosen ‘prey’.

    So the long and the short
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    of it all is to be comfortable with yourself while being an interested listener and you will b
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    uild for yourself a net work based on a firm foundation.

    And that’s good business for everyone


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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