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Subjects - Style - How it Affects your Career as Graphic Designer
Few years ago, I had an opportunity to discuss with one of Indonesian well-known ‘branding expert’ about “how we can surv
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ive as a graphic designer, specially a freelance graphic designer. Does style affect?” He said, “What is style?! Go to he
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
l with it. Style is killing designer!”
His answer really shocked me, because I am a graphic designer who likes certain s
His answer really shocked me, because I am a graphic designer who likes certain s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
yle of design, and without I realized people recognized my work by that style.
What he said might be true for graphic de
What he said might be true for graphic de
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
signers who work at advertising agency or some creative boutiques, because they have to be able to fulfill what clients n
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ed and obey their boss.
It made me think. Do I have to change my style?
Then I tried to trace all the way back. I have
It made me think. Do I have to change my style?
Then I tried to trace all the way back. I have
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
een 10 years working on graphic design field, during that time I always design with a certain style which more oriented t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o German style that has a certain characteristic such as ‘neat, compact, well alignment with strong square or rectangle g
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ometrical shape’. In fact, in my early years I broke the design style one of the biggest local bank which already known a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a very conservative bank with ‘minimalism, modern and geometrical’ kind of design.
That makes me sure that graphic desi
That makes me sure that graphic desi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
n style is not always about era, just like many people think. Style is more related to like or dislike. In other word, a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
certain style won’t kill designers’ life.
On the other way around, a freelance graphic designer will be able to survive
On the other way around, a freelance graphic designer will be able to survive
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ith his/her own style.
A freelance graphic designer, who has his/her own style, unconsciously would create his/her own t
A freelance graphic designer, who has his/her own style, unconsciously would create his/her own t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rget market. With their portfolios, prospect clients would see the characteristic of their artworks.
So, to those (futur
So, to those (futur
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e clients) who like our design style will fall in love automatically when they see our artworks without wasting more time
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to brief us what they want. The only information we need is about product they sell or message they want to deliver. They
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
already trust us on how we will visualize it.
We don’t need to deal with hard to please kind of clients.
But still, it
We don’t need to deal with hard to please kind of clients.
But still, it
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
doesn’t mean that we are stuck and stop digging our creativity. Explore and strengthen the style in order to get the pers
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nal touch, that way our style will be our identity in graphic design industry.
Design style that becomes identity is ver
Design style that becomes identity is ver
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
important for freelancers, because it is not easy for freelancers to get new clients. That is how to attract new clients
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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