Subjects - Internet and Businesses Online

When it comes to search engine rankings do you have both Yahoo AND Google covered?

You’d think so but I bet not.

In fact have you even bothered to check to see how

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your site is doing in the "new and improved" Yahoo?

Might be a good thing to do you know. Since Yahoo could be, or rather should be, accounting for maybe 20-25% o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f your site’s total traffic?

But if you’re like most you’re probably still focused laser like on Google. And perhaps not even aware of the little known opportunity

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Yahoo has to offer right now.

Opportunity?

Right. This is the absolute PERFECT time to grab a number one ranking in Yahoo! Or at least some top 10 rankings. Fro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m what I’ve seen most markets are ripe for the picking.

That’s because few of the top guns riding high in Google have locked up a similar top listings in Yahoo.

Do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n’t believe it?

Well, let me prove it to you.

To research this I used a nifty tool called Thumbshots Ranking. ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

">http://ranking.thumbshots.com/

Along with the whiz bang graphic it gives you a mini-report. The report shows how many listings make repeat appearances in the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

top 100 of both Google and Yahoo. They’re called "overlapping links". A confusing choice of terms but it still means the number of listings in the top 100 in Goog

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

le that are also in the top 100 in Yahoo too.

All you do is simply stick in any keyword (phrase) and let it rip.

The numbers are nothing short of shocking. Best,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or is it worst case, only about a third of top 100 listings in Google made the top 100 in Yahoo.

Take a look for yourself. Here’s some keyword phrases I checked fo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

llowed by the number of overlapping listings.

bed and breakfast - 37 wedding invitations - 35 email software - 33 logo design - 32 pet supplies - 28 satellit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e tv - 22 business cards - 21 dating services - 19 ceramic knives - 17 furniture shopping - 15 medical transcription services - 14 wine racks - 14 business op

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

portunity - 11 web designer - 6 digital phones - 4

I tried to come up with competitive and not so competitive terms.

Admittedly this "study" of 15 keywords is fa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r from comprehensive.

And maybe it’s just me, but it sure looks like there’s an opportunity for prime listings in Yahoo.

Again I don’t know if this is because most

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

webmasters are so focused on Google or what. But I think that’s part of it.

The other issue may be that Yahoo ranks pages more based on content. While Google wei

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ghs links and link text more heavily.

Regardless, just because you can’t crack the top 20 in Google all is not lost. Roll up your sleeves and focus some attention

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on ranking well in Yahoo. What have you got to lose?

IMPORTANT: I’m NOT saying a top 10 ranking in Yahoo is worth the same amount of traffic as a top 10 ranking

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in Google. But I AM saying if you don’t have a top 10 Google ranking and prospects of landing one anytime soon look bleak, maybe Yahoo is a promising alterna

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tive. Because some search engine traffic is better than none, right?

In any case, get in on this now before it’s too late. And get the jump on your competitors

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sitting pretty in Google. Because like Zig Ziglar says the "Opportunity of a lifetime is only good for the lifetime of the opportunity."

Copyright 2004 John Gergye

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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