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  • Subjects - Bonuses: How To Raise the Value of Your Products

    Whether you create and sell your own products, buy reselling rights or rebrand other people's products, adding value with bonuses is a well-used tactic in affiliate marketing. Why? Because a good bonus is valid, honest, and truly does add value to any offer. Perhaps most importantly, it makes the cu
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    stomer think that NOT to purchase would be a very unwise decision.

    The challenge is that almost every marketer is using bonuses, so customers are wearying of the hype. What you need to do is offer them bonuses that do add genuine value to your product, and off them at the right place and time, and in the
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ight way.

    Some examples of good bonuses are:

    *your product is an ebook about how to buy a used car, and your bonus is a report on how to check to see if a vehicle has sustained damage.

    *your product is software designed to simplify obtaining reciprocal links, and your bonus is a report about how to crea
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    e search engine optimized website title, description and keywords.

    A bonus with genuine value:

    *can be put to use immediately and is directly related to your product.

    *provides motivation that is a match for the motivation to sign up for the newsletter or buy your product, and serves to add to th
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    t motivation, not detract from it.

    *can allow you to put a price on a product that others give away for free.

    The right placement of a bonus is:

    *immediately before your prospect takes the last action to complete a sale. This will eliminate any last minute hesitation.

    A bonus works well if you w
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ill only be selling your product for a limited time:

    *Tell people if they order by July 15th 2006 they will get a discount or free bonuses. A sense of urgency compels the customer to buy now rather than risk missing the bonus.

    Here are examples of appropriate free bonuses:

    1. Physical Product<
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    b>
    If you are selling a physical product, it's easy to slip in a free sample or free gift. Anything with your logo, url and/or contact info reminds your customer to return to your website. Pens, mousepads, coffee cups, and refrigerator magnets all get used frequently.

    2. Special Report
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    Information in a condensed form that relates to what you're offering and would be very helpful for the customer makes a great bonus. If your product is information explaining how to do something, your bonus can be a detailed description of some aspect of that. A great bonus to add to Opt In Master Course
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ould be a report outlining how to get the most out of your favorite traffic exchanges or safelists; or, how to write a good email advertisement.

    Titles that are exciting and include numbers, such as "10 Killer Steps to Writing Email Ads that Sell", are proven to be highly successful. An easy way to write
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    your report is to write it in Microsoft Word, format it so it looks professional (using white space, highlights, and bulleted lists, for example), and then use Adobe Acrobat to save it as a PDF file for easy downloading. Be sure to promote your business, website, and relevant affiliate programs in there t
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    o - remember it may get passed around. If you would like to make your report available for rebranding, then use pdf995 instead of Adobe Acrobat. Rebranding rights encourage other marketers to pass it around. You can offer your report for free, and sell rebranding rights.

    3. Resource List
    Comp
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    le a list of your personally recommended resources, websites, books, and vendors that will help your list grow their lists and run a successful business. You can set this up as a PDF file as well, or create a password-protected area of your website that your list can access.

    4. Checklist
    Are
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    there any checklists that would be a good tie-in to what you offer? That help people do what you're teaching them to do, better or easier? A checklist of a daily traffic exchange surfing schedule, or weekly website promotion activities, would help your list members run their businesses more efficiently. A
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    common question I receive is, do you really use ALL the resources in OMC? Your answer to that could be your checklist of what you use.

    5. Collection of Articles
    My favorite way to advertise my site and add valuable content is to write articles and post them to article directories and on my we
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    site. Your list of article directories, or a collection of your best 10 articles, would make a valuable bonus ebook.

    6. Workbook
    Since OMC includes marketing principles, strategies and tactics, put together a separate guide to help your list members do assignments, stay on track, and document
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    their progress. A workbook is something people recognize and appreciate because it infers step by step guidance, with measurable results. This would be a step up from a checklist.

    7. A Coaching Session With You
    A consultation is a great bonus to offer, for several reasons. First, it helps you
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    et to know your list members and their questions will help you decide on the direction your website should take. Second, it's a great opportunity to add backend sales to your free products. For example, if they appreciated the coaching you provided, they may be interested in buying an ebook that expands o
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    n this info.

    Digital or Physical Bonus?

    If you're offering printed material as a bonus, don't go nuts spending a ton of money making it look great. "Good" is okay! A simple printed-on-demand report from Cafe Press fits any budget and is fine. First you sign up for a Basic Shop for free. On the "
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    y CafePress" page, click on the "products" link under Shop Management. Next, click on the "add products" button at the top of the page. This will direct you to the product list where you can select the products available for you to choose from. The book is the last product in the list. The system will th
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    n walk you through each step of creating your book.

    What's most important is the cover -- even if you only produce a digital report or audio product, having a graphic of it will help increase your response and make you look more professional.

    Find a great bonus for your product and watch your sales grow


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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