Subjects - Internet and Businesses Online

As the online auction model of business continues to evolve toward a more commoditized, corporate marketplace, it is time for online auction sellers to seize control of their business, before it’s too late.

In this article we will highlight some effective steps you can take to shift control back to your own business.

Why is it so importa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt to seize control?

There are three Mega-trends that have the potential to hurt online auction sellers:

Increased expenses across all services that cater to online auction sellers. eBay recently increased their fees, Yahoo Auctions recently began charging fees for listing auctions with them. The U.S. Postal Service recently ra

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ised their postage rates. Auction Management services are increasing their fees. Free photo-hosting services now charge fees to host photos on their sites. Payment processing services have also increased their fees. It is a post dot-com-bust reality that most services that used to be free, aren’t anymore. Everywhere you look, expenses are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

going up. Taken cumulatively, they can eat away profits that used to be there. This fact alone is reason enough to consider developing your own online presence - apart from the online auctions.

Restrictive policies by eBay. The online auction community is in an uproar over eBay’s recent strengthening of their linking policies. These r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ules essentially eliminate a seller’s ability to advertise their site and / or develop clickthrough traffic from eBay. The links rules were only a precursor to the new "eBay Stores", eBay’s way of providing idealistic havens of e-commerce for their community. The new eBay Stores allow eBay sellers to set up online storefronts, which of cou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rse, have their own fee schedule! These storefronts have opened to mixed reviews. There really is no comparison between having an eBay Store and having your own online storefront. An eBay Store is like having a shop open inside of a gated community. The only traffic you’re likely to get is from other eBay members. Having your own website w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ith an online store is like opening up shop on Main Street. You have all the traffic you are able to create and more important, you have freedom to decide exactly how you run your business. You see, in the gated community there are a lot of rules, rules designed to benefit the community at large.

Corporate and institutional involvemen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t in online auctions. This is a growing trend. Many large corporations are taking advantage of the eBay auction concept to liquidate unwanted or overrun merchandise to the masses. Even the U.S. Postal Service is involved in eBay auctions! They use eBay to liquidate items that were undeliverable or lost in the mail. Police departments are s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elling off seized goods on eBay. Corporations are getting on the eBay bandwagon and creating a hyper-competitive environment for some of the "smaller sellers". Basic economics dictates that the greater the supply of goods, the lower the price of those goods.

This triple whammy of higher expenses, a restrictive selling environment a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd increased competition will have the effect of squeezing sellers out, unless they take action to prevent their demise.

What are some steps you can take to avoid being an Online auction casualty?

Begin today to "think outside the auction box". That is, develop an attitude that the online auction goldmine might end tomorrow, so

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you are going to take the right steps TODAY to secure your future. This is especially important for those sellers who depend 100% on their online auction income!

Begin today to make plans for developing your online presence, away from the online auctions. Developing your own website is only the first step towards online success. Gett

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing traffic to your site is really the key that many people ignore, to their dismay. Developing traffic takes time and knowledge.

Build, manage and maintain a customer list. Every marketing expert worth his or her salt will tell you that your customer list is EVERYTHING. Maintaining your customer list and staying in contact with your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

customers is one way to explode your sales. (even if you are selling items not related to what your customer initially purchased!) So much of selling has to do with breaking down that trust barrier. Once you’ve established a successful relationship with a customer, most of your battle is won. The worst thing to do would be to drop the ball

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and not re-contact that customer in careful, but constant ways, always affirming the original purchase and informing them of new opportunities.

Find the tools necessary to take your business to the next level. This step will take some research, but it will be well worth it. Today, you can find software that will dramatically simplify

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your life, from autoresponders (automated e-mail response) to bulk e-mail programs (that help you do a mass e-mail to your customer list) to search engine submission programs. (that help you increase your positioning on the search engines) If you are in any type of business that requires continuous education of your customers, a Newslette

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r program (which not only mails out your Newsletter, but handles unsubscribes automatically) would be a great benefit. Having a Newsletter is one of the best ways to stay in constant contact with your customers and keep them informed about new trends in your industry and new products that have debuted.

Learn. learn and learn some more

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

! When I first got online a few years ago, I was intimidated by everything Internet. I knew I wanted to bring my collectible toys business to eBay and I had some theoretical knowledge about it, but had never done it before. As I threw myself into books and websites related to what I needed to know, I came to a very profound discovery. It’s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

all there! Everything you could ever want to know about making your business successful on the Internet is available all over the Internet! Some of the information was free, some of the information cost money and some of it was downright expensive! But one thing was always true - it was all there. Even more important, I found out that the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re are all kinds of people that are willing to help you with any type of problem or roadblock you may face, you’ll find them in the appropriate Message Boards. Everything you need to know to become successful is there, waiting to be discovered!

You will only lose at your online business if you fail to take the steps of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

earning

testing

implementing and

improving

As the three Mega-trends of increasing costs, restrictive policies and corporate involvement in online auctions continue to invade the once-safe world of the online auction seller, the people that take the steps outlined above will be the winners in the online business world

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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