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  • Subjects - 10 Ways to Stop Yahoo, MSN, Hotmail, AOL, and EarthLink from Stealing Money from Your Business

    How many of you are still using Yahoo, MSN, Hotmail, AOL or EarthLink to send email on behalf of your business? How many of you are actually paying both AOL and EarthLink every month to send email to your prospects and current customers? Did you know
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    that every time you send an email using these services you are literally allowing them to take money away from your business? Please don’t get me wrong, I too have used and still use some of these services but I never use them for my business. I use
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    my business email address (jeffb@2thenextlevel.com) for communication, correspondence and marketing. The minute I hit “send,” not only do I get to put my company name in someone’s email box but I also give them a way to get back to my website for ad
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ditional information on my company—and the possibility of a sale.

    Your email address has become a major form of both marketing and branding. So much so that when you send it out to multiple people in the form of an offer you have for your goods or s
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ervices your company name could be read by millions. So, why would you allow Yahoo, MSN, Hotmail, AOL or EarthLink to get all the credit. These email services already have millions upon millions of customers. Yet you have been letting them take preci
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    us marketing and branding dollars right out of your pocket. Every time you send that email you’re giving them a free marketing opportunity to your prospects and customers. Yahoo, MSN, Hotmail, AOL and Earthlink all love it when you decide to start a
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    business and use their email address. It does not matter if you choose a name like mybusinessname@aol.com, you are still giving AOL the ultimate way to market their service.

    Ok so now you know what you should not do. Now here are the steps involved
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    in what you should do.

    Step 1: Go quickly to a website like proemailaddress.com and register a domain name for your business. If you can’t get your exact business name try and get the domain name of what you specialize in: ex. Wesellrestauran
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ts.com, or how your product delivers performance: ex. Thechaindrive.com

    Step 2: In doing the search and then registration of a domain name, try your best to get a “.com” name. “.com” is still the most popular and the most recognized. If you c
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    annot get “.com” go for “.net” and last but not least, “.biz”.

    Step 3: Get an email package that will supply you with at least 5 email addresses to start. Get more if you have more people in your company, but 5 email addresses are enough for
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ost small businesses.

    Step 4: The two most important email addresses are yourname@yourbusiness.com and info@yourbusiness.com. yourname@yourbusiness.com should go on every marketing piece you give out. This includes your business card, brochur
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    e, letterhead and fax coversheet. Try not to put yourname@yourbusiness.com on your website. Use info@yourbusiness.com for this purpose instead. This info email will be your catch-all email address. This will cut down on the amount of spam you would r
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    eceive at yourname@yourbusiness.

    Step 5: Send a change of email address letter informing all your customers that have been using your old Yahoo, MSN, Hotmail, AOL, and EarthLink that you now have a new email address and the old one will no lo
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    nger be in use. One of the best ways to do this is to use a service like Plaxo.com. Plaxo.com will help you send out the latest information on you and your business via email.

    Step 6: Use the auto response or vacation response feature on your
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    old Yahoo, MSN, Hotmail, AOL, and EarthLink email to inform those that are still sending email to you that you have changed your email address to yourname@yourbusinessname.com Make sure you inform them that they should now use your new yourname@your
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    usinessname.com email from now on and that your old email address will only be checked once a week for the next 30 days.

    Step 7: Create a signature line at the end of your new yourname@yourbusinessname.com again informing those who had your Y
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ahoo, MSN, Hotmail, AOL, and EarthLink of your new email address and to update their spam filters with the change.

    Step 8: If you are having problems in keeping up with your email list and want to send out broadcast emails more efficiently, c
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    onsider using a third party email distribution service like Constant Contact or Broadcast Email Expert.

    Step 9: Use the message on your voicemail to remind those that call you that you now have a new email address and/or website. Give them a
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    choice to leave a message or send an email to your new email address.

    Step 10: Finally for those of you who use AOL and EarthLink you may decide to cancel these accounts so you can save money. Since Yahoo, MSN, and Hotmail are free you may de
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    cided to keep these accounts—but again you should not use them for business purposes. Keep these email accounts for personal use only, and bring more money to your business by bringing more people to your website using “yourname@yourbusinessname.com


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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