Subjects - Internet and Businesses Online

At this point I must refer to some of my own testing. Interested if the wording immediately prior to my opt in form was extremely important, I ran a test using my auto responder

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

service, where I used 4 different opt in scripts, and had the auto responder rotate between the 4, and report to me the results of my test.

The script I was testing was the fol

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lowing:

1) Simply enter your name and email address in the form below, and I will send you your first lesson immediately. As an added bonus, I will also give you a free copy of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

my ebook “15 Steps to Internet Success” immediately after you subscribe. And you have my word: I hate SPAM, and give you my word that I will never sell, give away, lease, or rent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your email, nor will you ever receive any SPAM from this list.

2) Simply enter your name and email address in the form below, and I will send you your first lesson immediately

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

As an added bonus, I will also give you a free copy of my ebook “15 Steps to Internet Success” immediately after you subscribe:

3) Simply enter your name and email address in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the form below, and I will send you your first lesson immediately. And you have my word: I hate SPAM, and give you my word that I will never sell, give away, lease, or rent your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

email, nor will you ever receive any SPAM from this list.

4) Simply enter your name and email address in the form below, and I will send you your first lesson immediately:

Do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou see what I was testing? Which of the 4 scripts do you think was the most effective? The least effective? If you are like me, you think that people will be more likely to op

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t in if I give them a guarantee that I will not sell their name, etc. You would also think that by offering a free ebook in addition to the ecourse, that more people would opt i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

.

These are my results: 1) 15.4%

2) 28.3%

3) 28.0%

4) 35.3%

Now if you look back at what those percentages were for, you will see that the lowest percen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tage of opt ins was from the form that promised the most--no SPAM and an ebook. The highest percentage of response was that script that promised nothing---I don’t promise not to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mail them SPAM, I don’t offer any extra incentive, nothing.

Now, what does that mean? Let me just say that at the very least, it means that if you do not test, then you can no

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

make adjustments to your campaigns that will bring you more subscribers and make you more effective.

Imagine if I had simply built the first squeeze page, sent traffic to it, a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd gotten a miserable 15% opt in rate. I could have blamed the traffic, my headline, my bullets, myself, anything. But by testing I realized that I can get a 35% opt in rate wi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hout making any other changes.

Think about this another way. Imagine you are getting 100 visitors a day. With the worst pulling script you would be receiving 15 subscribers a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

day. That is 5,475 over the course of one year. But if you did the testing and came up with a script that pulls 35%, you would have 12775 subscribers at the end of one year. N

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow, that is the difference between fulltime online and burning the midnight oil. Just with one change to the script. Now what? Now that I have a control that pulls 35%, now I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an start changing other parts of the page and maybe get that page pulling 50% or more. But that is not the point here. The point here is that you have to test to know what is ha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ppening and why. Just because a campaign is performing lousily does not mean that it is the traffic. Or your script. Or your headline. Etc. But you don’t know unless you test

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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