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If you've listened to a few podcasts you may have been struck with the idea, "Hey, I'll bet I could do that!" Doing your own podcast isn't hard, but wher

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e some people get stuck is right at the very beginning...

"What should my podcast be about?"

There are two ways people usually go about choosing a topi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

c. The first way is to choose something you really love -- something you're very passionate about. This can make a podcast that's really enjoyable to cre

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ate as well as to listen to. The problem comes in when you decide that it might be a great idea to make some money with your podcast (whether to help pay

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for hosting or to use for pizza) and you find out the topic you've chosen is too small to really make any money.

The other way to choose a topic is to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o to the other end of the spectrum, and to do some research on niches that make a lot of money. Some of the obvious topics are health, golf, mortgages, e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tc. There's money to be made in those niches. But there's a problem with deciding to do a podcast on mortgages if you're just in it for the money...

...

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

after a few episodes you're likely to experience what's known in the industry as "podfade" -- that's when a podcast just... kind... of... goes... away.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Because even if the niche has the potential to make a lot of money, if it's not something you're interested in, it'll become a drag to create another epi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sode.

So the best way to choose a topic is to go somewhere in the middle. Find a topic you're interested in, but which also has the potential to make so

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e money. (Note: In just about any topic there's usually ways to monetize a podcast, but here I'm talking about the easiest and most sure route).

Let's s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ay you really love collecting root beer bottle caps -- it's your passionate hobby. Starting a podcast with that theme is probably not the best idea -- at

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

least, not if you want a good chance at monetizing your podcast in the future.

Instead, move more toward the middle of the road and maybe do a podcast

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for collectors of all kinds. Even though you collect root beer bottle caps and someone else collects agates, you both have a common passion -- collecting

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. You can now do a podcast that will appeal to collectors of all types -- you've broadened your market tremendously.

And on the other end of the scale,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f you're starting your own podcast to monetize it right off the bat, choose a topic with money-making potential, but that is also of interest to you. For

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

example, if you like to work around the house you could do a podcast about home improvement. And people who repair their homes are sometimes interested

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in home mortgages, so there's a way you can tie that big "money-maker" niche into a niche about which you're really passionate.

There's nothing wrong wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

th starting a podcast that you never monetize -- a lot of people get into podcasting for the sheer fun of it and to connect with others who have similar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

interests. But if you are going to want to monetize your podcast, the time to think about that is at the very beginning, when you're just getting started

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your customer wants a cleaner kitchen, not a kitchen cleaner. Your customers are interested in benefits, not features. So sell benefits in your sales letters.

One of the keys to writing strong emails is to imagine that you are indeed writing to a person, a very specific person. One way to do that is to imagine that you are writing this email to a friend, a very specific friend. Write it like you are writing it to him or her. If that is too difficult, ask a friend to subscribe to your list, and then it will be real – he or she is on the list, and they will be reading your email – write it to them! This will make your emails better immediately.

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