Subjects - Internet and Businesses Online

I am not one to have New Year’s resolutions, but I do plan ahead. As we reached the last quarter of 2004, I decided that 2005 would be, for me, the year of art

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

icle writing and RSS.

I have kept to my plan, but what has been happening on the RSS front? I have dutifully been using Blogs and RSS throughout 2005 to date.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

What about everybody else, though? Has this been the year when RSS has taken off?

One thing for sure is that there has been a lot of activity amongst interne

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t marketers. According to Overture, they had 43,947 searches for RSS in April 2005. Out of interest, that compares to 825,674 for internet marketing. It is unl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

kely that an ordinary consumer would search for RSS; they are interested in the subject rather than the technical delivery term. Over 40,000 searches is high,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and I think it is a fair bet that a majority of those will be marketing people trying to get up to speed and trying to understand what all the fuss is about.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

One thing that does seem apparent is the over supply of information on the internet about RSS; in other words, the number of websites trying to push RSS is way

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

out of kilter with the number of searches. Those 43,947 searches, according to Keyword Analyser, will bring up a staggering 275,000,000 results; that is a Resu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lts/Search ratio of 6258. That is very high, and indicates a tough market to penetrate and make money out of, at least on that search term. Do you think there

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are a lot of people looking for RSS tutorials? Well, in April 2005 there were just 272 on Overture. Results brought up by the search? 108,000,000! That’s a R/S

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ratio of 397,059. Big supply, and little demand. If that were the gold market, the price of gold would be falling through the floor.

I admit that none of thos

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e figures mean a great deal, and nothing about the prospects of RSS becoming mainstream. Whether we reach the stage where many millions of consumers use RSS fe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eds as a matter of course will depend very much on the likes of Google, Yahoo, and MSN. All three are working away, beta testing various aspects of RSS. My Yah

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oo has been beta testing subscription to RSS feeds for some time now, and if I start a new feed, My Yahoo is my first port of call to subscribe to my own feed.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

That way, Yahoo know about it and the Yahoo search engine robot will dutifully go and check it out.

In due course, it will be up to the likes of Yahoo to conv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ince their users that there are good reasons to subscribe to RSS feeds. To achieve that, the user interface for RSS will need to be seamless from their normal

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

daily online activity. Things are gradually moving in that direction, but it remains to be seen whether RSS will ever become part of the every day online life

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f the average consumer.

Much of the interest surrounding RSS has been as a Spam Avoidance System. However, last week I was doing some research on RSS feeds th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rough My Yahoo, and it was evident already that in some topics spam is beginning to rule the roost as far as the search results go. Let us hope that Yahoo and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the other key players find ways to filter out the spammers, so that if RSS feeds do become mainstream, all is clean, welcoming and useful for the average user

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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