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RSS gets 100% of your content delivered, but it’s no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

The

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

only problem is that most internet users still don’t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn’t have any problems. Actually, after implementing this

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

system, you should be achieving better results than the majority of publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

RSS feeds are generally promoted using the orange XML or RSS buttons, and often a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

so with buttons that enable visitors to subscribe directly to the feed with their RSS reader.

Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy &

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

paste the link in to their RSS reader. But since most still don’t know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you’ll need a different approach.

A] Create an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

SS presentation page, on which you explain:

- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds

Then, on this same page, include the links to all of your RSS feeds.

I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.blog

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

It’s all

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

about location, just like with the subscription box for your e-zine. If they don’t see it, they won’t subscribe. And if you don’t motivate them enough to check-it out, they’ll just ignore it.

A] Promote your RSS

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling your visitors that’s where they can subscribe to your feeds) on the most prominent locati

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ons of your site.

B] If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you’re publishing an RSS feed on E-mail Ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

keting, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.

Use this service to cover

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As for the content, don’t just say “S

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the fe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ds the browser finds on the site the user is currently on.

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way “pushes” the user with your RSS feed subscription.

But in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

order for the browser to do this, you need to help it out to find your RSS feed.

Just include the following piece of HTML code in the section of your webpages and you’ll be all set:

<link rel="alter</div><div class="t2">.<br/><br/>As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de</div><div class="t1">ate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL">

There are many more techniques and opportunities available to you, from “direct subscribe” links to actually using opt-in forms, but these 7

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.

Copyright 2005 Rok Hrastni

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.subjects.org.ua/article/74806/subjects-The-7-Steps-to-Promoting-Your-RSS-Feeds-on-Your-Website.html">The 7 Steps to Promoting Your RSS Feeds on Your Website</a>

BB link (for phorums):
[url=http://www.subjects.org.ua/article/74806/subjects-The-7-Steps-to-Promoting-Your-RSS-Feeds-on-Your-Website.html]The 7 Steps to Promoting Your RSS Feeds on Your Website[/url]

Dr. Albert Mehrabian, Professor Emeritus of Psychology, UCLA is best known for his 7%-38%-55% Rule that states 55% of communication is attributable to non-verbal behaviors like body language and facial expressions; that 38% of communication is attributable to voice including volume, tone, pitch, cadence, and quality; and only 7% of communication is attributable to the words used.

How often have you been searching for a phone number or address and seen an advertisement for a criminal background check?

It was nearly six years ago, just before the great Y2K scare, I had my first internet experience. This experience hardly prepared me for the anxiety I would come to know with twenty four hour access. I don't think I'm the only one experiencing it. Blessed are those with restricted access.

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