Subjects - Internet and Businesses Online

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail mark

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eting does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understan

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing of RSS by most marketers.

a] Scheduled and autoresponder messages

There are already a few services and software packages on the ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ket that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can rec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

SS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportun

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ity to buy an additional product at a lower price tag a couple of days later, and so on.

b] RSS metrics

RSS can in fact be tracked: tr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ck anything from the number of your subscribers, their reading habits, their reading frequency to your click-through rates and activitie

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

after clicking-through from your feed. This includes tracking which of your RSS feeds are performing better, are more interesting to yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r readers and drive more sales ... and the same for individual content items.

c] Message targeting

Since RSS feeds can be dynamically

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

enerated on a per-user basis, you can easily track the interests of your individual subscribers and then target marketing messages direc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tly to them, making each message relevant to their needs and interests in order to increase your sales success.

d] Message personalizat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on

If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elemen

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s such as the reader's first name, while more advanced personalization might include personalized content and product recommendations an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

so on.

e] Data capture

E-mail marketers have already become experts at using opt-in forms to get as much information from the prospec

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

as possible; the prospect's name, his interests, the current products he is using, his current position in the purchase cycle and so on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. RSS can be used in the same way, giving your visitors access to the RSS feed only after they've filled in a simple or complex opt-in f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rm. This can work with e-zine subscriptions, as well as forms you require your visitors to fill in to either register on your website or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

download your free report or whitepaper.

Good news for direct marketers is that these capabilities are already available in many RSS pu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lishing/marketing solutions, available at very acceptable prices, accessible even to the smallest companies.

Copyright 2005 Rok Hrastni

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Logistics management is a science of planning, organizing, and executing activities for delivering the required goods or services in the right location at the right time. Modern technologies, communication links, and control systems are essential to manage materials, services, and financial goals. In today's complex commercialized world and for military operations, logistics management is used for effective and reliable performance.

Sometimes your email will not look the same when it comes through your inbox as it does in the create window of your autoresponder. To make sure your email looks exactly like you want it to, be sure to...

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