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  • Subjects - RSS is Not Only for Blogs

    Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.

    In fact, RSS can be used to deliver a great variety of cont
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ent and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.

    Just to give you an impression of the power of RSS, here are
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    some examples of content you can publish using it …

    --> MarketingVOX is using RSS to deliver internet marketing news to their readers as it becomes available. Instead of having to wait to recei
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ve all the news in a single e-mail newsletter, RSS users get them as soon as they are ready.

    --> Amazon.com is using RSS to announce their bestsellers and to help their users keep track of rele
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ses they are most interested in.

    --> Some affiliate managers already communicate with their affiliates using RSS. You can of course use it to communicate with any other target audience as well,
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    such as your employees or team-members, and even your company owners.

    --> FindSavings.com uses RSS to deliver savings coupons and related information.

    --> Lockergnome uses RSS to provide visit
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.

    -
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    > A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews and even “radio” shows.

    --> Textamerica.com allows people to post pictures, videos & text from
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    their mobile phones and then make this content available via RSS feeds.

    --> Other companies are using RSS to deliver whitepapers and other educational content.

    --> One company uses RSS as a c
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nsulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparati
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    n.

    --> Many internet publishers are using RSS to deliver their newsletters, as a supplement to their e-mail delivery. Since many people no longer want to give their e-mail address away to publi
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    shers, this is a great way to keep your e-zine readership growing.

    --> Publish living digital catalogues of your products and provide your customers with your latest product releases, broken do
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    n by the categories they're interested in, and make it easy for them to order.

    --> Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better pro
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    mote your products and still make a commission. Amazon.com is already doing it. When are you starting?

    --> Create RSS autoresponders with scheduled messages, to keep in constant “marketing” con
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    act with your prospects and slowly get them to the point of purchase.

    --> Provide limited-access content to your customers, employees, team members and even investors, without fearing other unw
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    nted eyes. Use RSS for internal communications, teamworking and other needs.

    --> Provide your customers with easy access to software updates, delivered to them exactly as they become available,
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    without the fuss of having to visit your web site or deal with huge e-mail attachments, which would get blocked by spam filters anyway.

    --> Newsreporters are constantly bombarded with e-mail,
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    o why not instead deliver your press releases via RSS? Or even better yet, why not deliver some of your releases as video comments, interviews or statements from your company managers or owners?
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de


    --> Help your visitors keep up with what’s going on in your web forum, by publishing your latest forum posts or whole threads via RSS.

    And yet these are still only a few examples of what you
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    an do with RSS today, since something new comes up almost every day.

    Are you as well already among those taking advantage of the marketing & publishing power of RSS?

    Copyright 2005 Rok Hrastni


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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