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RSS is totally hot. We have seen it everywhere, from John-Doe blogsites to major news websites. If you haven't heard of RSS before, that's okay,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

because I hadn't either until a couple of months ago!

RSS stands for Really Simple Syndication, or whatever you want it to stand for. (I have see

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n it also stand for RDF Site Summary, but it really doesn't matter.) What's important is what it does.

Here's how RSS works:

Every site that has

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

constantly changing content has one big problem: How do you notify your visitors when you've posted new content without them having to scour your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

entire site every 30 mins? You could send them an email, but that has several drawbacks.

First, you might not get your messages through the spam

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

filters. Filters are snatching more and more messages, and just to keep up anymore you have to run all your content through rating systems just to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

find the likelyhood of it getting blocked. What a pain in the neck!

Second, people are so hesitant to give out their closely guarded email addres

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s. I know I guard my email address with my life. How can your visitors trust you if they just clicked to your site? You could be an underground

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

spam operation for all they care.

This is where RSS is awesome!

Instead of sending an email, you can have your website generate what's called an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

SS Feed. An RSS Feed is nothing more than a webpage with a bunch of summaries of the new content on it. Next time you see that little orange icon

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with XML or RSS, click on it and you'll see what I mean. The summaries are formatted in such a way that an RSS Reader can sort them out and displ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ay them neatly.

There are tons of free RSS Readers now, so if you don't have one, do a simple Google search for RSS Reader and you should have no

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rouble finding one.

All the visitor has to do is copy the little orange RSS icon link and paste it into their RSS Reader program. The RSS program

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

will periodically download the RSS webpage and will display the new headlines much like your email program will display your subject lines. If yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u like one of the headlines, you can click on it and it will display a short description and a link to the entire article. If you want to read mor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, click the link and it will display the actual full article on the website.

Here's why this is killer:

You can now be notified of the new conten

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t or headlines posted to all your favorite websites without having to do very much work! Imagine putting twenty RSS Feeds into your reader and ha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ving it download all the content in a matter of seconds instead of having to surf to each site individually!

If you ask me, RSS is here to stay.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ll the major sites support it like CNN, ESPN, Yahoo and Google, so that surely is a good sign! So go on and fire up Google and get yourself an RSS

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Reader. You will be glad you did...I sure was!

Feel free to reprint this article so long as you include the resource box listed with the article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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Workflow is the manner of managing office work based on the specific requirement of the individual work item. It thus involves timely and effectual response. Hence this assures analyzing, providing solutions and expediting all transactions.

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Subjects - Is RSS Here to Stay or Gone Tomorrow?

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