Subjects - Internet and Businesses Online

RSS and Blogs are the topics of the moment. Seems like everyone is talking about it. Granted, there is too much hype about RSS and Blogs.

But where there's hype - there's interest!

And with good reason - RSS is posed to be the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

break out technology of 2005. Those who don't take full advantage of it will be left behind.

If you need convincing - here are 10 reasons why you should put RSS on your site:

1. It's easy and fast! Not to mention Free! Y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou can use a free service like eBlogger and publish your Blog and RSS feed within minutes. You can even place or publish your Blog/RSS Feed on your own site without knowing 'html' or 'xml'. It's all done for you!

Repeat - it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

's simple to use and very convenient. Publishing your blog is only a few clicks away. (If you need help - just use the link at the end of this article.)

2. Syndicate Your Content. RSS stands for 'really simple syndica

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ion' and it's just another way of passing along your information. With the popularity of 'MyYahoo' and the 'Firefox' browser (which has a built-in RSS feed reader) - syndicating your content has gotten even simpler.

The next

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

version of Windows is reportly scheduled to have a RSS feature. If this happens - RSS will explode.

3. Get Your Content Indexed. Using blogs to publish your content is a neat way of side stepping the regular indexing p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rocedure. It gets your content indexed very quickly in most of the search engines.

Search Engines are constantly on the lookout for 'fresh content' - these 'link rich' blogs are a good source of this content. Because blogs are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on specific topics - they have a concentrated source of good quality informational material to serve up!

4. Instant Contact. Blogs give you instant contact with your readers or viewers. We live in an 'instant' society

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

we want everything five minutes ago. Blogs provide this instant gratification. Readers or viewers using MyYahoo have an instant link to your information or postings.

RSS Feeds will instantly spread your information to all i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nterested parties - bringing in targeted traffic.

5. Building Your List. People who pick up your RSS feed or add you to their MyYahoo site - become your subscribers. You are really building your contact list. Have a pop

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ular blog or RSS Feed and you can build a large targeted contact list very quickly.

It might not replace your old opt-in email list - but it can be a lucrative addition to it! Take advantage of all those targeted contacts.

6.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Link Building. Blogs are link heavens! Build your links thru blogs. All these links will boost your link popularity and increase your search engine rankings.

Plus, by giving viewers/readers a way of adding your RSS Feed

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

creates targeted links to your site. This reason alone is why your site should have RSS!

7. Viewer/Subscriber Feedback. Instant feedback from your subscribers or viewers is easy with blogs. Creating trust and credibility

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is so much easier when there is immediate communication between the two parties.

8. Keyword Content Building. Blogs are especially good for building 'keyword targeted content' for your site. All these links will boost yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ur keyword rankings in the search engines. Google places a high value on 'anchor text' and blogs are a good place to put all those links.

You can also start different blogs targeted at 'specific related keywords' covering th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e major topics of your site. Again, search engines love related keyword linking so you can boost your site's rankings by using blogs.

9. Monetize Your Content. Blogs are an excellent way of monetizing your content. Blog

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sites like Eblogger (owned by Google) even encourages you to use the 'adsense code' in your blogs. If you have a popular blog - this may bring in extra income.

Plus, publishing your ezine or newsletter in a blog can bring in re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

venue for months if not years to come. All those affiliate links and product promotions get indexed by the search engines and become accessible to a wider audience, i.e. market.

10. Because Everyone Else is Doing It! Mig

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ht sound a bit 'Jonesish' but you do have to keep up with what other web sites are doing. To remain competitive - you MUST put RSS on your site.

Sites without the 'AddtoMyYahoo' link or the 'xml' button will be the exception

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rather than the rule in just a few years - if not months. It's simply another way of getting your information 'out there'. It's an opportunity and advantage that you cannot afford to miss.

Proceed without RSS at your own risk

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We all agree one of the most important parts of any business is Sales. We also know that to get sales we must advertise to let potential customers know of our offerings. When writing a business plan you must have a clear and concise picture of how you will generate sales for your business if you are to attract favorable loans and proper capital to succeed.

Most people dream of having their own business whether online or offline. Most people want to get off the rat race and quit their 9 to 5 job. Most people want to live a happy and financial free lifestyle with no boss looking over your shoulder. Yet only a small percentage of people actually do it and even a smaller percentage actually succeed. Why?

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