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Subjects - Minding Your Own Brand - Do You Love Me?
As The Contours’ song says, “Do you love me, now that I can dance?”
Why wouldn’t you love them? They can Mash Potato…they
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
can do the Twist.
Companies both big and small sing their version of this song everyday. We have the best quality…We off
Companies both big and small sing their version of this song everyday. We have the best quality…We off
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
er the finest service… We will give you the lowest prices…Do you like it like that?
The answer is yes, we all like it lik
The answer is yes, we all like it lik
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e that. However, when the company asks if we love them and want make a long-term commitment to being a loyal customer; the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
answer is more like a line from a Grease song “Tell me more tell me more!”
Everyone is doing the Quality, Service, and Pr
Everyone is doing the Quality, Service, and Pr
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ice dance. TV, radio and print ads are full of this message. So if you are focusing on these messages, you sound just like
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
everyone else and therefore are invisible. The moral of the Quality, Service, and Price story is should you have it? Yes!
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
These factors are a given and if you can’t offer them you shouldn’t even be on the dance floor. Should you use it to prom
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
te your company? NO!
But you say, “I do offer the best Quality, the best Service and I have the Lowest Prices. Why should
But you say, “I do offer the best Quality, the best Service and I have the Lowest Prices. Why should
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n’t I tell my potential customers?”
Customers are looking for more. So what can you do?
Say something else!
Say something else!
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ong>
Focus on an obscure aspect of your business and use that as a selling feature. Rhode Island’s GEM Plumbing market th
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
emselves as “The Smell Good Plumbers!”
Do something no one else is doing! Find innovative ways to use y
Do something no one else is doing! Find innovative ways to use y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ur product and market it to customers whom your competition hasn’t even thought of tapping. A good example of this is The
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Mason Box Company, a jewelry packaging manufacturer who repositioned a portion of their product line for the funeral indus
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
try. They now market a line of custom bags and boxes for funeral parlors to return valuables and urns to loved ones.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ong>Stand out on your dance floor!
Find ways to make buying from your company an extraordinary experience, like
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ordan’s Furniture who turned buying home d?cor into a family fun theme park adventure by adding motion rides, IMAX theater
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s, and restaurants to each of their stores.
Focusing on Quality, Service, and Price to market your company is as irreleva
Focusing on Quality, Service, and Price to market your company is as irreleva
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nt as doing the Mash Potato and the Twist in a techno dance club. Instead, find a unique way to stand out from the crowd i
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
f you hope to build a lasting relationship with a prospect. If you do it right, they will love you even if you can’t dance
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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