Subjects - Business

Most of us small business owners don’t have the luxury of having a secretary or office manager to screen our calls for us. It can become overwhelming when answering sales call after sales call from telemarketers prevent us from doing what makes us money. To top it off, we can sometimes be talke

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d into spending our hard earned money on products or services that are often overpriced and/or not needed in the first place.

Each time we add a new business telephone number or change the business location of the ones we currently have, our telephone numbers are placed on a telemarketing list

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

as a “new business.” Our business phone lines are then overrun by harassing telemarketers that want to be the first to sell a new business what they don’t need. You see a “new business owner” generally hasn’t fine tuned their decision making skills to the point that they can just say no and ha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g up. These skills come with time and experience. Telemarketers know this and target these new business owners because seasoned owners won’t fall for their tactics.

I am always adding or changing toll free and regular phone numbers. To prevent this constant barrage of calls (I call it “the fir

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st wave”) or to at least limit them, I have developed a strategy that is working right now. You, as a small business owner, can take what you need from this and add to it your own ideas that you have found that work.

First, the “Do Not Call” list! This list was set up for consumers and not bus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nesses. We as consumers are afforded a lot more rights under the law than we are as business owners. Either way there is no mechanism the government can use to determine whether the number you put on the list is a business number or a residential number. I am not telling you to put your company

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

’s number on the list. I am simply explaining that if you did, it would work. Any number that is put on this list almost instantly sees a drop in calls from telemarketers. You can find this list by doing a search for “do not call list” on your favorite search engine.

Secondly you must accept t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he fact that if you need something for your business then you will seek it out and find it yourself! Train yourself to never buy “spur of the moment!” Spontaneous purchases can kill a business. Once you realize this then you will never change your phone service just because someone called and w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s nice to you. You’ll never buy twelve dozen light bulbs or two thousand feet of extension cord. If you need a first aid kit then go buy one at the Home Depot and don’t buy a dozen from a con man on the other end of the phone. First aid kits, extension cords, light bulbs and phone service are a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ll the top sellers to the construction business, your industry may differ but I am sure not by much. You must say no and it is absolutely OK to be rude and to hang up mid sentence. The point is that once you have trained yourself to say “no,” then you can follow step three.

Third, you must tel

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the caller that not only are you not interested but you want them to remove your company and phone number from their list. You must do this every time. Watch out for “free” items, “we want to save you money” or “can I ask you why” because these are their favorite tricks to get you to spend. I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

try to be as polite as I can so that they will actually remove my phone number. Sometimes you may need to call an 800 number that they will give you in order to be removed from further solicitation. I recommend that you call and have your business’ phone number removed right away because these

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

companies can actually sell your name to other companies as an “active” number and that will only make matters worse. The problem then spreads like a virus. The bottom line is to tell them no and to ask them to remove you from their list before you even hear what they have to offer.

Another w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y that I minimize the distractions of telemarketing sales calls is to use caller ID. Unfortunately, only local companies that acquire work locally can utilize this method. My concrete cutting company services customers in Massachusetts, New Hampshire and Maine, so when I get a call from Califor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nia or some odd area code, I will prepare myself to be firm and up front before I answer the phone. If my calls are forwarded to my cellular telephone and I find out the call wasn’t from a vendor or supplier then I will simply program the number as DNA into my cell phone. This stands for “Do No

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Answer!” You can program up to ten numbers under one contact name in most cellular phones and give it a distinct ring tone. I have DNA1, DNA2 and so on and I am up to DNA9 right now. If I see or hear one of these numbers come in I just push the button that sends them directly to voice mail.

L

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

astly and very important is the use of a device that is called the “TeleZapper.” The TeleZapper sends a digital tone thru the phone line telling automatic dialers used my many telemarketers that the line is currently disconnected and or not in use. The automatic dialing computer subsequently re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

moves your phone number from its list. This not only stops them from calling back it also prevents them from selling your phone number as an “active number.” This device became almost extinct once the “Do Not Call” list became a reality because who needs to “zap” a telemarketer if you are not g

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tting any calls? It still works great for the small business and you will see a dramatic drop in telemarketing calls if you use it correctly. This device will not work if you forward your calls to another phone or if you use a voice mail provided by your phone company and your calls are sent to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that voice mail box. It will work when a call is picked up by an answering machine in your office. The TeleZapper is very difficult to find anymore in retail stores but it is still readily available new on ebay or online.

© 2007 Affordable Concrete Cutting Massachusetts, MA All Rights Reserve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Very few people know that there is a hidden relationship between the success of a business venture and hypnosis. While this may not be that evident, it is actually an integral part of every successful business venture.

The second part of our Internet marketing report deals with selection of a suitable product to market. Read on.

There are plenty of things you can do to help reduce event-day challenges in the planning marketplace- making use of event planning software, choosing your venue and suppliers based on careful research, automating as much as possible, etc.

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