Subjects - Internet and Businesses Online

The update of the Google index is often referred to as the Google dance. For several days when Google is updating their index to include new pages and update

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

their algorithms, search results almost seem to take on a life of their own. High positioned sites have been known to drop into near obscurity while the les

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er-judged sites suddenly find themselves careering towards dizzy heights in the rankings. While this phenomenon is usually relatively short lived, lasting on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y two or three days, many webmasters take it to be a sign of things to come during the next major update.

Spurious Search Engine Results

Google uses a numb

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers. It is impossible for Google to update each and eve

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y one of these at the same time and it is also impossible for them to alternate between using old data and the new updated data. This leads to some potential

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y skewed results in their listings. However, these results are not usually indicative of future rankings.

Relying Too Heavily On Toolbar PR

The problem for

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

many webmasters is an over reliance on the toolbar page rank. This is a problem for several reasons. Page rank isn’t the be all and end all of search engine

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rankings. It is used to determine the weight of an inbound link, meaning that a link from a page with a PR5 is much better than a link from a page with PR2.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

owever, having a PR6 won’t necessarily mean that your site will list above all the PR4 sites on the web.

Relevancy Of Website Content

The logic is fairly s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mple. The PR of your site is a numerical value determined by numerous factors including the number of inbound links. In no way can this numerical ranking ind

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cate the relevance of your website content when looking at a particular search term. Having a PR6 website does not necessarily mean that your site bears more

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

relevance to a particular term than another website with a PR2. So, as well as the PR of your website, Google must also consider the topic and the content o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your site and how relevant this is to the relevant search term.

Toolbar PR Compared To Live PR

Another problem is that the toolbar PR is only updated ever

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

three months or so, sometimes longer, sometimes shorter. While you’re seeing that your site only has a PR2 it could be that it actually has a PR closer to 5

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Your site will receive the credit from this “live” PR in preference to that of the toolbar PR so don’t panic.

A Final Word On The Google Dance

During the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

time the Google dance is being completed, the servers located around different data centers are upgrading and updating one at a time. This is why some sites

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ill show spurious results and why some webmasters benefit for a day or two while others lose out. There is absolutely nothing that can be done to prevent thi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Google phenomenon and there is nothing you can do to hurry the process up. All that is left is to sit back and watch in amazement as the Google index dances

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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